- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Spaulding, Susan (author / Research Director, Valetine-Radford Inc., Kansas City, MO) and Research Director, Valetine-Radford Inc., Kansas City, MO
- Format:
- Journal article
- Publication Date:
- 1986
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01103
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 24(3) : 52-53
- Subject Term:
- advertising research, audience analysis, audience research, communication research, and research methods
- Notes:
- AgComm Teaching
