Weighing the value of marketing research : why clearly defined objectives are important in producing useful research data

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wiese, Dan (author / President, Dan Wiese Market and Research Direction, Cedar Rapids, IA) and President, Dan Wiese Market and Research Direction, Cedar Rapids, IA
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01106
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 42
    Subject Term:
    market analysis and market information
    Notes:
    AgComm Teaching

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