Publication Year: 1986 / Journal Title: Agri Marketing

1. A media buyer's challenge : lack of readership studies, less media available marks difference from U.S. (Canada)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie (author)
Format:: Journal article
Publication Date:: 1986-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04833
Journal Title:: Agri Marketing
Journal Title Details:: 24(2) : 52-55

2. Looking toward the future : NAFB (National Association of Farm Broadcasters) redefines promotion and marketing strategies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howell, Richard A. (author)
Format:: Journal article
Publication Date:: 1986-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04834
Journal Title:: Agri Marketing
Journal Title Details:: 24(2) : 21

3. Checking up on check-offs : are the programs funded by check-offs worthwhile?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eisenhart, Tom (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08332
Journal Title:: Agri Marketing
Journal Title Details:: 24 (1) : 34
Notes:: Evans, AgComm teaching

4. Ad testing or market research?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Teague, Charlie (author / Creative Director, Bader Rutler & Associates Inc., Brookfield, WI) and Creative Director, Bader Rutler & Associates Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01101
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 53
Notes:: AgComm Teaching

5. Focus groups conducted over the phone ... or in person

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Quirk, Tom (author / President, Rockwell Research Corp., St. Paul, MN) and President, Rockwell Research Corp., St. Paul, MN
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01102
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 54
Notes:: AgComm Teaching

6. Why use psychographics to research farmers?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Spaulding, Susan (author / Research Director, Valetine-Radford Inc., Kansas City, MO) and Research Director, Valetine-Radford Inc., Kansas City, MO
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01103
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 52-53
Notes:: AgComm Teaching

7. A little added incentive : Hubbard Milling Co.'s promotions are bucking for increased sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ebensteiner, M. Jo-Anne (author / Supervisor of Marketing Communications, Hubbard Milling Co., Mankato, MN) and Supervisor of Marketing Communications, Hubbard Milling Co., Mankato, MN
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01104
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 58-59
Notes:: AgComm Teaching

8. Sounding the battle cry : when you're in trouble, can a quick slogan do the trick?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, Clancy (author / Senior Vice President and Creative Director, Kendrick Advertising Inc., St. Louis, MO) and Senior Vice President and Creative Director, Kendrick Advertising Inc., St. Louis, MO
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01105
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 56
Notes:: AgComm Teaching

9. Weighing the value of marketing research : why clearly defined objectives are important in producing useful research data

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wiese, Dan (author / President, Dan Wiese Market and Research Direction, Cedar Rapids, IA) and President, Dan Wiese Market and Research Direction, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01106
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 42
Notes:: AgComm Teaching

10. What farmers like and dislike about being researched : surveying is a positive experience for many farmers, but some question researchers' methods

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kreps, Lyle (author / Director of Research, Successful Farming magazine, Des Moines, IA) and Director of Research, Successful Farming magazine, Des Moines, IA
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01107
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 44, 46-47
Notes:: AgComm Teaching

11. Update on the Doane study : design of 1986 study influenced by advisory committee

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01108
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 36
Notes:: AgComm Teaching

12. Agricultural video comes of age : high-impact, low-cost video tapes takes shape as a new ag sales tool

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilcox, Dennis (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01109
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 24-26
Notes:: AgComm Teaching

13. Best in sales : Don W. Swigart, Badger Northland Inc

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01110
Journal Title:: Agri Marketing
Journal Title Details:: 24(4) : 55
Notes:: AgComm Teaching

14. Marketing to dairy farmers : the importance of a "value-added product"; purchasing inputs that produce high-quality forage

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaufer, Bill (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01111
Journal Title:: Agri Marketing
Journal Title Details:: 24(4) : 40, 42-43, 61
Notes:: AgComm Teaching

15. Leo Bontempo of Ciba-Geigy to receive agri-marketer of the year award

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01112
Journal Title:: Agri Marketing
Journal Title Details:: 24(4) : 46-48
Notes:: AgComm Teaching

16. Ag advertising spending falls : figures show a 5.9% decline from last year (1985)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01113
Journal Title:: Agri Marketing
Journal Title Details:: 24(4) : 21
Notes:: AgComm Teaching

17. Anatomy of a new product launch : how Pfizer mounted a marketing campaign to educate dairy farmers about Paratect

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyer, Kathy (author / Account Executive, Rumrill-Hoyt Inc., Rochester, NY) and Account Executive, Rumrill-Hoyt Inc., Rochester, NY
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01114
Journal Title:: Agri Marketing
Journal Title Details:: 24(4) : 38-39
Notes:: AgComm Teaching

18. View from the top

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Riley, R. (author / National Agri Marketing Association) and National Agri Marketing Association
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01191
Journal Title:: Agri Marketing
Journal Title Details:: 24(5): 130
Notes:: James F. Evans Collection

19. Interpreting signals : research in today's marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Marquiss, J. (author / Market Data Resources Inc.) and Market Data Resources Inc.
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01192
Journal Title:: Agri Marketing
Journal Title Details:: 24(5): 124-125
Notes:: James F. Evans Collection

20. New and improved NAMA awards

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, C. (author / Kenrick Advertising Inc.) and Kenrick Advertising Inc.
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01193
Journal Title:: Agri Marketing
Journal Title Details:: 24 (5) : 114-115
Notes:: Evans; awards; agribusiness

Bibleaves

1. A media buyer's challenge : lack of readership studies, less media available marks difference from U.S. (Canada)

2. Looking toward the future : NAFB (National Association of Farm Broadcasters) redefines promotion and marketing strategies

3. Checking up on check-offs : are the programs funded by check-offs worthwhile?

4. Ad testing or market research?

5. Focus groups conducted over the phone ... or in person

6. Why use psychographics to research farmers?

7. A little added incentive : Hubbard Milling Co.'s promotions are bucking for increased sales

8. Sounding the battle cry : when you're in trouble, can a quick slogan do the trick?

9. Weighing the value of marketing research : why clearly defined objectives are important in producing useful research data

10. What farmers like and dislike about being researched : surveying is a positive experience for many farmers, but some question researchers' methods

11. Update on the Doane study : design of 1986 study influenced by advisory committee

12. Agricultural video comes of age : high-impact, low-cost video tapes takes shape as a new ag sales tool

13. Best in sales : Don W. Swigart, Badger Northland Inc

14. Marketing to dairy farmers : the importance of a "value-added product"; purchasing inputs that produce high-quality forage

15. Leo Bontempo of Ciba-Geigy to receive agri-marketer of the year award

16. Ag advertising spending falls : figures show a 5.9% decline from last year (1985)

17. Anatomy of a new product launch : how Pfizer mounted a marketing campaign to educate dairy farmers about Paratect

18. View from the top

19. Interpreting signals : research in today's marketplace

20. New and improved NAMA awards

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