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    Start Over Publication Year 2006 Language English Journal Title Agri Marketing

    1. Communications plan: planting the seed for a new way of thinking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 28, 30
    Notes:
    Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

    4. New solutions and updates on services from suppliers to agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25104
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 46-48
    Notes:
    Eight suppliers of direct/relationship marketing services report on their services for agri-marketers.

    6. Market opportunities in today's farm households

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan, Maud (author / Purdue University) and Briggeman, Brian (author / Purdue University)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23837
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 8
    Notes:
    Identifies farm market sectors that may represent opportunities as farm structures change: ruralpolitans, mature farmers, farm operators with spouses working off-farm, traditional farms and commercial farms.

    7. The buzz on buzz

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23838
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 14
    Notes:
    Words of caution about word-of-mouth agricultural marketing strategies.

    11. Fedex Corp. and the Christmas Tree Association join forces to bring real trees to real heroes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rasmussen, Becky (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23842
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 38-39
    Notes:
    Describes a "Trees for Troops" program to provide real Christmas trees to military families in 17 locations nationwide.

    12. Measuring ROI in communications through technology

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Mark (author / Osborn & Barr Communications)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23843
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 52
    Notes:
    Offers suggestions for planning profitable uses of information technologies in agricultural marketing.

    14. If it's worth doing, it's worth over-doing: Burrus Hybrids earns success with the fundamentals of marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23845
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 46, 48, 50
    Notes:
    Features the marketing approach of Burrus Hybrids, Arenzville, Illinois.

    25. Davis named NAMA marketer of year for 2006

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24229
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(4) : 28-29
    Notes:
    Features Tom Davis, recently named Group Publisher of Meredith Corporation and former publisher of Successful Farming magazine.

    27. New Holland's future campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Failor, Bradley (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 24-25
    Notes:
    "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.

    28. Looking for answers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Caratelli, Caryn (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24362
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 28, 30
    Notes:
    "Best of Show" in the 2006 public relations competition of the National Agri-Marketing Association.

    31. Lifestyle marketing organization

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Olson, Roger (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24365
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 39-40, 42
    Notes:
    Announcing formation of the "first rural lifestyle radio marketing organization, Rural Lifestyle Marketing, LLC."

    32. Farm broadcasters broaden their offerings

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ketelsen, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24366
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 44, 46
    Notes:
    Features commodity marketing seminars and "farm broadcaster for a day" events sponsored by Linder Farm Network.

    43. What media directors want from ag media providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Hindman, Irene (author), Tassell, Zach (author), and Gainer, Jill (author)
    Format:
    Journal article
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24637
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(6) : 38-39
    Notes:
    Media directors at four advertising agencies describe trends and needs.

    45. Updates from the media: covering the rural lifestyle markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24752
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(7) : 31-33
    Notes:
    Brief reports from Rural Life magazine, Living the Country Life magazine, Progressive Farmer, Rural Lifestyle Radio Group, American Small Farm magazine and National Association of Farm Broadcasting.

    46. Media updates on the F&V (fruit and vegetable) markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24753
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(7) : 38, 40
    Notes:
    Brief reports about serving the fruit and vegetable markets from Meister Media Worldwide, Southeast Agnet, Vance Publishing, Western Farm Press, Malcolm Media Ag Publishing and Annex Publishing.