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    1. Stop subsidizing Puppy Chow : USDA's market promotion program for ads overseas insult to taxpayers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bovard, James (author / Consultant, Rockville, MD)
    Format:
    Journal article
    Publication Date:
    1992-04-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06366
    Journal Title:
    Advertising Age
    Journal Title Details:
    63 (14) : 22
    Notes:
    James F. Evans Collection

    19. All-petroleum fuels burn farmers : Midwest groups promote ethanol

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Webster, Nancy (author) and Williams, Jim (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08311
    Journal Title:
    Advertising Age
    Journal Title Details:
    August 11, 1986 : 45MW
    Notes:
    Evans, AgComm teaching

    37. Where the trends are in foods marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mahany, Gene (author / Merchandising services, Needham, Harper & Steers, Chicago)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08494
    Journal Title:
    Advertising Age
    Journal Title Details:
    1981 (January 12) : 44
    Notes:
    James F. Evans Collection

    38. Food growers raising bumper ad budgets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Janet (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08495
    Journal Title:
    Advertising Age
    Journal Title Details:
    56(72) : 98 Midwest Edition
    Notes:
    James F. Evans Collection, "In response to waning consumption, many US commodity producers are seekkng to increase their expenditures on generic food advertising. The American Egg Board, believing its $5-million "incredible edible egg" campaign slowed the country's egg-eating decline, has requested the US Department of Agriculture to consider a refundable assessment of $24 for advertising and research. The dairy industry already has an assessment program that pours $200 million into its promotional budget, and both beef and pork producers are awaiting action by Congress that would enlarge their mandatory assessments. Smaller groups with promotional interests include beekeepers, watermelon growers and potato producers. Regional boards, including Florida orange growers and Washington Apple Commission are pursuing promotional campaigns. Foods that are criticized by nutritionists are advertising challenges; however, the National Livestock and Meat Board is attempting to show how meat can fit into a healthy diet."

    49. Ad dollars help drum up ag business overseas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gutmann, Hanna (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05447
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S16
    Notes:
    The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent years has placed a greater emphasis on promotion programs, some of which include limited amounts for advertising. While the amount of government contribution varies from contract to contract, usually the subsidy is matched by a cooperator and by a third party, usually a foreign interest. The promotion programs now operate in over 80 nations, conducted by 43 nonprofit agricultural trade organizations on a long-term basis. Smaller scale and shorter term projects are also being conducted mostly by farm-owned cooperators."