Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03082
Notes:
Remarks of the vice-president of Professional Farmers of America, Cedar Falls, Iowa, at a press conference announcing the introduction of Instant Update, an electronic marketing information service. 5 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: D10712
Notes:
13 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Describes how well today's farm publications fit the needs of modern agriculture.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1973-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10753
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 2 pages., Author offers five proposals: (1) publish a quarterly of opinion, (2) codify the AAEA rules and procedures, (3) write a history of the AAEA, (4) encourage closer relations with foreign farm editors, and (5) set up or revive commercial press day PR guidelines.
Meyer, Eugene C. (author / Associate Editor, Hoard's Dairyman)
Format:
Speech
Publication Date:
1967-11-29
Published:
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10754
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 2 pages.
Myers, Fred (author / Agricultural editor, Tennessee Valley Authority)
Format:
Speech
Publication Date:
1967-11-29
Published:
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10755
Notes:
3 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967., Author suggests drawing upon the expertise, experiences, and perspectives of communicators beyond the AAEA membership and agricultural journalism field.
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10756
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 3 pages., Author encourages AAEA members to find ways for improving the flow and quality of information between commercial companies and farm magazines.
Sampier, J.W. (author / Editor, National Live Stock Producer)
Format:
Speech
Publication Date:
1967-11-29
Published:
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10757
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 3 pages., Author recommends a centralized library of helpful editorial information to be established in cooperation with the Agricultural Publishers Association and given a permanent home. He also recommended steps to reduce printing costs, gear circulation to zip-code areas, compile salary information, and meet with agricultural journalists in Mexico.
Liggett, Lyle (author / American National Cattlemen's Association)
Format:
Speech
Publication Date:
1967-11-29
Published:
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10758
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 2 pages., Author suggests that AAEA continue to look closely at audiences it serves, changes in its setting, mission, direction, and means.
Roe, James H. (author / Executive Vice President, E.H. Brown Advertising Agency, Inc.)
Format:
Speech
Publication Date:
1967-11-29
Published:
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10759
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 3 pages., Author emphasizes the opportunity for farm magazines to cast an aura of greatness over agriculture
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10760
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 2 pages., As a panelist on the topic, "What should AAEA be doing - and doing better?", the author suggests an organization-wide initiative for gathering communications research of interest. Identifies 10 sample topics for consideration.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28509
Notes:
Agricultural Publishers Association Archives, Pages 6-10 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
Notes:
Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.
Norman, J.B. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1920-06-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28512
Notes:
Agricultural Publishers Association Archives, Pages 6-7 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920.
McKelvie, S. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1920-06-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28513
Notes:
Agricultural Publishers Association Archives, Pages 7-8 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes what constitutes a good farm paper advertisement.
Shepherd, B. Morgan (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1920-06-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28514
Notes:
Agricultural Publishers Association Archives, Pages 8-10 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920.
Faville, E.E. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1920-06-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28515
Notes:
Agricultural Publishers Association Archives, Pages 10-11 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28516
Notes:
Agricultural Publishers Association Archives, Pages 11-14 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes how the national farm paper functions for the reader and advertiser as both become more national in their orientation.
Biliter, Ben F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1920-06-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28517
Notes:
Agricultural Publishers Association Archives, Pages 14-15 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes the role and perspective of the state farm paper or the one with a limited circulation territory.
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Speech
Publication Date:
1926-02-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28861
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 13. 3 pages., Speech before the annual meeting of the Inland Dairy Press Association, Chicago, Illinois.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1926-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36770
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 27. 7 pages., Address to the Advertising Agencies Council of Cincinnati.
Gale, Albert L. (author / President, Gale and Pietsch, Inc., Chicago) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1927-09-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36782
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 3 pages., Delivered before the National Fire Waste Council, Washington, D.C., September 23, 1927.
Younggreen, Charles C. (author / Klau-Van Pietersom, Dunlap-Younggeen, Inc., Milwaukee, Wisconsin) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1927-11-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36784
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Special Bulletin No. 109. 14 pages, Presented to the Agricultural Publishers Association, Chicago, Illinois, October 19, 1927.
Johnson, William (author / Editor, Farm Life) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1928
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36788
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 16 pages., Delivered in connection with an educational course conducted by the Advertising Club of New York.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36799
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Pages 6-10 in "Six viewpoints on farmers buying tendencies." Delivered at the convention of the International Advertising Association, Detroit, Michigan, July 10, 1928. 24 pages.
Wallace, Dan A. (author / Editor, The Farmer) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1928-07-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36800
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Pages 11-12 in "Six viewpoints on farmers buying tendencies." Delivered at the convention of the International Advertising Association, Detroit, Michigan, July 10, 1928. 24 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36805
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 74. Speech delivered at the departmental session of the Agricultural Publishers Association, Detroit, Michigan, July 9, 1928. 7 pages.
Capper, Arthur (author / U. S. Senator), Boberg, Walfred E. (author / Advertising Manager, the Farmer and Farm, Stock and Home), and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1930-05-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36818
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 38. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association, Washington, D.C., May 20, 1930.
Capper, Arthur (author / U. S. Senator) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1930-05-28
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36819
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 40. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association in Washington, D.C., May 20, 1930.
Ashby, Bruce (author / Advertising Manager, General Foods Corporation) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1931-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36822
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 50. 6 pages., Delivered at the departmental session, Agricultural Publishers Association, New York City, New York, June 16, 1931.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36823
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 43. 3 pages., Delivered at the convention of the Eighth District, Advertising Federation of America, in Minneapolis, Minnesota, May 23, 1931.
Mims, Stewart L. (author / Vice President, J. Walter Thompson Company) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1931-07-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36826
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 62. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association meeting in New York City, New York.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36839
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 80. 5 pages., "We come to this annual meeting after finishing up a fiscal year that constitutes probably the most difficult period in the history of our organization."
Campbell, Glenn H. (author / President, Campbell-Sanford Advertising Company, Cleveland, Ohio) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1936-10-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36854
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at the APA annual meeting, Chicago, Illinois, October 14, 1936. 8 pages.
Mumm, William M. (author / President, Mumm-Romer-Robbins and Pearson, Inc., Columbus, Ohio) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1937-10-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36858
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at the annual APA meeting, Chicago, Illinois, October 20, 1937. 7 pages., Advertising agency executive offers suggestions to farm publishers about how to improve their space sales effectiveness.
Sweet, Charles E. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1940-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36872
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 7 pages., Delivered at farm paper salesmen's meetings in New York, Chicago and Detroit.
Klein, Horace D. (author / The Farmer) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1940-07-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36877
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 17. Delivered before the Junior Chamber of Commerce of the United States, Washington, D.C. 2-page excerpt.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36878
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 15, Delivered to the American Association of Advertising Agencies, East Seaboard Convention, New York City, New York, December 3, 1940. 6 pages., Describes how farm papers cover agriculture and serve their readers..
Williams, Howard D. (author / Executive Vice President, Erwin, Wasey and Company, Inc.) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1946-04-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36883
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.
Sweet, Charles E. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1946-04-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36963
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01169
Notes:
Comments at the "WLS National Barn Dance Anniversary 89 Years" occasion in the abandoned "Hayloft" at 1230 W. Washington Boulevard, Chicago, on March 23, 2013. Sponsored by the Radio Hall of Fame and Museum of Broadcast Communications, Chicago. 3 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15139
Notes:
Address included in Kansas State Agricultural College Bulletin, Manhattan, Kansas. Volume 1, Number 2., Address to Kansas State Agricultural College students about various aspects of agricultural journalism.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15140
Notes:
Address included in Kansas State Agricultural College Bulletin, Manhattan, Kansas. Volume 1, Number 2., Address to Kansas State Agricultural College students about various aspects of agricultural journalism.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15141
Notes:
Address included in Kansas State Agricultural College Bulletin, Manhattan, Kansas. Volume 1, Number 2., Address to Kansas State Agricultural College students about various aspects of agricultural journalism.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15142
Notes:
Address included in Kansas State Agricultural College Bulletin, Manhattan, Kansas. Volume 1, Number 2., Address to Kansas State Agricultural College students about various aspects of agricultural journalism.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22472
Notes:
Agricultural Publishers Association Records Book, Jan 1, 1917 - Jul 1, 1917, Series No. 8/3/80, Box 1, University of Illinois Archives., Before the Agricultural Publishers Association Departmental, 13th Annual Convention, Associated Advertising Clubs of the World, St. Louis, Missouri, June 6, 1917. 7 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22477
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 3 pages., Cites examples of misleading advertising copy being carried in some farm papers and encourages APA members to support the establishment of Better Business Bureaus.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22478
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 5 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22479
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 5 pages., Describes types of advertising agents and problems involving them. "an incompetent advertising agency can destroy the average advertiser in one year." Calls for coordinated efforts to analyze the qualifications of advertising agents.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22481
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 2 pages., Emphasizes importance of the farm papers in rural homes and communities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22482
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 2 pages., Offers suggestions about what is good copy for farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22483
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 3 pages., Describes farm papers of the South.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22484
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 2 pages., Describes farm papers of the West.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22485
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 4 pages., Describes the emergence, development and outlook of the national farm paper.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22486
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 1 page., Describes the role and effectiveness of the farm paper with circulation in a state or limited area, in terms of serving the larger advertising program.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22488
Notes:
Agricultural Publishers Association Records, Jul 1, 1921 - Jan 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Conference of Agricultural Publishers Association and the Publicity and Emergency Committee, National Association of Farm Equipment Manufacturers, Chicago, Illinois, November 30, 1921. 2 pages., Urges farm equipment marketers to advertise in farm papers during this depressed time for agriculture. "Next to dailies, farm papers have the lowest rates in the publishing field."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22492
Notes:
Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Presented at the annual meeting of the American Agricultural Editors Association, Chicago, Illinois, May 15, 1922. 7 pages., Discusses his view of relationships among editors, advertising departments of farm papers, and advertising agencies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22522
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered at the Agricultural Departmental Meeting, Associated Advertising Clubs of the World, Milwaukee, Wisconsin, June 13, 1922. 7 pages., Provides an update about the life, activities, organizations and interests of farm women, the "sentimental side of the farm woman." Emphasizes buying activities and needs for product information. Emphasizes the value of farm papers.
A.I.D. Communications Media (author) and Pugsley, C.W. (author / Assistant Secretary of Agriculture, U.S Department of Agriculture)
Format:
Speech
Publication Date:
1922-05-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22523
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 15, 1922. 8 pages., Examines the role of farm papers in relation to farmers' organizations. Suggests that farm papers not be too antagonistic to such organizations and not exaggerate the benefits of them. Emphasizes the power farm papers have in regard to "the organization idea."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22525
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 8-12., Examines the relationship between state farm papers and national farm papers/magazines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22526
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 12-16., Offers his suggestions and reports those of several advertising agency representatives he surveyed.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22527
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 16-23., Offers perspectives on the relationships between editorial and advertising interests of farm periodicals. Urges editors to cooperate with advertisers when it will best serve reader interests.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22528
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 23-29., Describes the editorial philosophy of the national farm magazine he edits. Argues that "human interest" is not merely a factor in publishing, but the fundamental factor. "Farming is not an end in itself. It is a means to an end - which is living."
Jardine, W.M. (author / President, Kansas State Agricultural College)
Format:
Speech
Publication Date:
1922-07-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22529
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Presented at the general session of A.A.C.W., Milwaukee, Wisconsin, June 12, 1922. Included in Agricultural Publishers Association, Special Bulletin of July 1, 1922, pp. 1-5., Urges advertisers to focus not only on what farmers buy, but also on helping them market what they produce. "I am firmly convinced that the marketing of farm produce in America is going to offer a steadily increasing opportunity for the expert in selling."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22555
Notes:
Presented at the Agricultural Forum of The Miller Publishing Company, Minneapolis, Minnesota, August 24, 1976. 12 pages., Describes the role of the independent farm press and argues for strengthening the independent sector of agricultural publishing. Emphasizes the editorial and technological dimensions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
Notes:
Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
White, Frank B. (author / Managing Director, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1917-06-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24815
Notes:
Presented at the Agricultural Publishers Association Departmental, 13th annual convention, Associated Advertising Clubs of the World, St. Louis, Missouri, June 6, 1917. 7 pages., Describes accomplishments, weaknesses and suggestions for strengthening the Association.
Shepherd, R.P. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1917-03-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24816
Notes:
Presented at an Agricultural Publishers Association meeting, Chicago, Illinois, March 7, 1917. 3 pages., Suggests roles for the farm press in strengthening communities.
Greene, Edward L. (author / National Vigilance Committee) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-05-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24901
Notes:
Special Bulletin No. 50. 3 pages., Speaker from the National Vigilance Committee commends the agricultural press for protecting farmers from fly-by-night promoters and unfair advertisements.
O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-12-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24908
Notes:
Special Bulletin No. 107. Speech to annual meeting of the American Farm Bureau Federation, Chicago, Illinois, December 7, 1925. 6 pages., Urges use of advertising for building membership, rural-urban relations and other purposes.
O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-11-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24911
Notes:
Special Bulletin No. 96. Presented at annual meeting, Agricultural Publishers Association, Chicago, Illinois, October 15, 1925. 7 pages.
Reiman, Roy (author / President, Reiman Publications, Milwaukee, WI)
Format:
Speech
Publication Date:
1977
Published:
USA: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: B01911
Notes:
377; See also C02027, Harold Swanson Collection. Claude W. Gifford Collection., Pages 5-18 in Robert G. Hays and James F. Evans, The Agricultural Communicator Today and Tomorrow. 1983. 53 pages. Lecture delivered as Agricultural Communicator in Residence at the University of Illinois College of Agriculture, Urbana, Illinois, October 26, 1977, Focused on the publisher's view of farm magazines.
