Problems of the farm woman and the farm home in relation to advertising

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brownell, Mrs. Fred D. (author / Wnterset, Iowa)
    Format:
    Speech
    Publication Date:
    1922-06-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22522
    Subject Term:
    advertising, buyer behavior, buying behavior, credibility, credibility (media), farm journals, farm women, information needs, organization, and women
    Notes:
    Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered at the Agricultural Departmental Meeting, Associated Advertising Clubs of the World, Milwaukee, Wisconsin, June 13, 1922. 7 pages., Provides an update about the life, activities, organizations and interests of farm women, the "sentimental side of the farm woman." Emphasizes buying activities and needs for product information. Emphasizes the value of farm papers.

    Tools