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    31. Occupational safety and visual communication: User-centred design of safety training material for migrant farmworkers in Italy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vigoroso, Lucia (author), Caffaro, Federica (author), and Cavallo, Eugenio (author)
    Format:
    Online article
    Publication Date:
    2018-11-10
    Published:
    Italy: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10257
    Journal Title:
    Safety Science
    Notes:
    11 pages., Via online journal., Visual communication allows the transmission of ideas and information more easily than written communication. Therefore, visual communication is used in different sectors (education, health, machinery, marketing, politics, environmental studies, musicology, science) to overcome language barriers and to effectively convey useful information. Nevertheless, the use of visual material to improve the comprehensibility of safety training in the workplace has been under-investigated, which is particularly true in the agricultural sector, despite its hazardousness and the high number of migrant farmworkers who might benefit from training provided by means of visual communication due to their often scarce knowledge of the local language. Combining graphic composition rules with a user-centred design (UCD) approach, this study aimed to develop visual safety training material based on migrant farmworkers’ needs to increase migrant trainees’ satisfaction in the training process. Focus groups were conducted with both trainers and migrant farmworkers to identify critical issues in existing safety training material and to discuss and evaluate different prototypes of the visual material developed by the authors. Significantly higher satisfaction was reported by migrants trained with the new material compared to a control group in a final training session (U = 152.50, z = −2.165, p = 0.030). Implications for the improvement of safety training for migrant farmworkers are discussed.

    32. Outreach tips for farms that accept SNAP payments for CSAs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howard, Tammy (author) and Goodrum, Anna (author)
    Format:
    Online article
    Publication Date:
    2018-06
    Published:
    United States: US Dept. of Agriculture
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12656
    Journal Title:
    ATTRA Sustainable Agriculture
    Journal Title Details:
    Online
    Notes:
    2pgs, Each year, more and more farms accept Supplemental Nutrition Assistance Program (SNAP) payments for community supported agriculture (CSA) programs. When farms decide to accept SNAP, it opens the door to a new revenue stream, as well as providing healthy local food to community members with limited incomes. According to the U.S. Department of Agriculture, more than $63 million in benefits were distributed to SNAP recipients last year, representing a significant market opportunity for farmers (USDA, 2018). In order to capture some of this market share, SNAP recipients need to be aware that your farm accepts SNAP payments for your CSA. Outreach is one of the most important aspects to gaining SNAP recipients as new CSA customers. Below, you will find some key tips for conducting successful outreach to SNAP participants.

    34. Practical agricultural communication: Incorporating scientific and indigenous knowledge for climate mitigation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sereenonchai, Sukanya (author) and Arunrat, Noppol (author)
    Format:
    Online article
    Publication Date:
    2018-03-26
    Published:
    Thailand: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10255
    Journal Title:
    Kasetsart Journal of Social Sciences
    Notes:
    8 pages., Via online journal., Agricultural communication to mitigate climate change enables information dissemination of both scientific knowledge (SCK) and indigenous knowledge (IDK) for practical farming. This research analyzed knowledge utilization and conducted community-based participatory communication to propose a practical agricultural communication framework for climate mitigation. Based on a qualitative method of data collection in Phichit province, the key findings showed that SCK and IDK can be mutually utilized to enhance the good relationship among the people and for the people with nature. The participatory communication processes consisted of planning, interventions, and monitoring and empowerment. The successful farmers employing the farming practices of not burning rice straw, rice straw composting, and alternative wetting and drying technique were the main senders. The messages were related to their farming practices focusing on a practical and understandable message and graphic explanations. Vinyl was selected as a communication material for signage in the most noticeable areas in their communities. This research highlights that participatory communication with group dynamics and communication promotion mechanisms at both local and national levels should be enhanced.