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    1. "Biotechnology will feed the world" and other myths

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Charman, Karen (author)
    Format:
    Journal article
    Publication Date:
    1999-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10637
    Journal Title:
    PR Watch
    Journal Title Details:
    <6 (4): 3 pages>
    Notes:
    A publication of the Center for Media &amp; Democracy, public interest reporting on the PR/Public Affairs Industry

    3. "Climate dogs" get science across to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Considine, Mary-Lou (author)
    Format:
    Journal article
    Publication Date:
    2011-05-04
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37011
    Journal Title:
    ECOS Magazine
    Notes:
    Via online. 2 pages., How an extension team uses animated "climate dog" characters to show farmers how Victoria's four main climate drivers work to "round up" or scatter storm clouds over the state.

    6. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heiss, Sarah N. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02796
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    22(2) : 219-235

    8. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author) and Rhoades, Emily (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(3-4)
    Notes:
    Via online. 14 pages.

    9. "What sceptics believe": the effects of information and deliberation on climate change scepticism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hobson, Kersty (author) and Niemeyer, Simon (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02807
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    22(4) : 396-412

    10. "You just need to give them the food. You mess them up by giving all kinds of messages"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
    Journal Title:
    Chicago Booth Magazine
    Journal Title Details:
    36(3) : 13
    Notes:
    Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.

    11. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers-Randolph, Tiffany M. (author), Lundy, Lisa K. (author), Harsh, Jessica L. (author), and Rabon, Raychel (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09222
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(1) Article7

    16. A Moment-to-Moment Analysis of Trust in Agricultural Messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
    Format:
    Journal article
    Publication Date:
    2021-05
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Volume 105, Issue 2 (2021)
    Notes:
    22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.

    17. A case study in communication planning : the Liberian Rural Communication Network

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burke, Richard C. (author / Professor of Telecommunications, Indiana University) and Professor of Telecommunications, Indiana University
    Format:
    Journal article
    Publication Date:
    1980-07
    Published:
    Liberia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04438
    Journal Title:
    Development Communication Report
    Journal Title Details:
    31 : 7, 15

    19. A communication strategy to improve nutrition in Indonesia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Griffiths, Marcia (author) and Nobbe, Elizabeth (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    Indonesia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09565
    Journal Title:
    Development Communication Report
    Journal Title Details:
    51 : 5, 14, 19
    Notes:
    Delmar Hatesohl Collection

    20. A content analysis of environmental advertising claims: a matrix method approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Les (author), Grove, Stephen J. (author), and Kangun, Norman (author)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19560
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22(3) : 27-40

    21. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 10-27
    Notes:
    Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.

    23. A funny think happened on the way to the fair: using humor to decrease stress and increasing productivity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Torretta, Alayna (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06054
    Journal Title:
    Journal of Extension
    Journal Title Details:
    52(3) : 3TOT10
    Notes:
    4 pages

    28. A portrait of food and drink in commercial TV series

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Salmon, Charles T. (author), Greenberg, Bradley S. (author), Rosaen, Sarah F. (author), Worrell, Tracy R. (author), and Volkman, Julie E. (author)
    Format:
    Journal article
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36409
    Journal Title:
    Health Communication
    Journal Title Details:
    24(4) : 295-303

    29. A radio script for good health (Indonesia)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hendricks, Melissa (author / Freelance reporter, Washington DC) and Freelance reporter, Washington DC
    Format:
    Journal article
    Publication Date:
    1989-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04080
    Journal Title:
    Agricultural Information Development Bulletin
    Journal Title Details:
    11 (4) : 11-12

    30. A semiotic analysis of a Texas Cooperative Extension marketing packet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rutherford, Tracy (author) and Edgar, Leslie (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00322
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(1) : 15-28

    31. A simple intervention to reduce framing effects in perceptions of global climate Change

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baumer, Eric P.S. (author), Polletta, Francesca (author), Pierski, Nicole (author), and Gay, Geri K. (author)
    Format:
    Journal article
    Publication Date:
    2015-10-01
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08335
    Journal Title:
    Environmental Communication
    Journal Title Details:
    289-310

    32. A social identity analysis of climate change and environmental attitudes and behaviors: insights and opportunities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fielding, Kelly S. (author) and Hornsey, Matthew J. (author)
    Format:
    Journal article
    Publication Date:
    2016-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09021
    Journal Title:
    Frontiers in Psychology
    Journal Title Details:
    7 : Article 121

    33. A staged model of communication effects: evidence from an entertainment-education radio soap opera in Tanzania

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, E.M. (author) and Vaughan, P.W. (author)
    Format:
    Journal article
    Publication Date:
    2000-07
    Published:
    Tanzania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28798
    Journal Title:
    Journal of Health Communication
    Journal Title Details:
    5(3) : 203-227

    34. A study of Michigan Farm Bureau's publication : Rural Living

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bernstein, J. (author), Davis, D. T. (author), Doyle, Michael V. (author), and Michigan State University; Michigan State University; Michigan State University
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: Reston, VA : Agricultural Communicators in Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01190
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    69 (1) : 28-31
    Notes:
    James F. Evans Collection

    36. A website content analysis of corporate animal welfare messaging

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morris, Olivia (author), Miller, Jefferson D. (author), and Whitehead, Isabel (author)
    Format:
    Journal article
    Publication Date:
    2019-11
    Published:
    Association for Communication Excellence
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11053
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(4)
    Notes:
    via online journal., The purpose of this study was to identify and describe the nature of corporate positions on animal welfare available on the websites of five meat producing companies in the U.S. The results of the content analysis illustrated that there were common topics among the dialogs the companies were willing to open related to their animal welfare positions. The companies typically took a general approach to animal welfare topics, commonly focusing on their corporate policy and their commitment to animal welfare. While each company focused on a unique combination of topics, companies commonly avoided mentioning more specific and possibly controversial topics and instead chose to focus on big-picture topics such as a commitment to sound animal welfarepractices. Each company used a particular set of frames to couch individual animal welfare messages for consumers. The most common frame led was that the company is an industry leader in animal welfare. Eighteen thematic terms related to livestock production and handling emerged through the content analysis. Of those, animal handling and humane were clearly the most commonly used terms. Future research should include matching these content analysis results with the existing communication strategies of each company, conducting more content analyses on animal protein companies’ other media outlets, as well as further exploring the presence of frames, topics, and terminology in news coverage in comparison to the online messages of animal protein companies.

    38. Accentuating the positive will help eliminate or devalue the negative

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-03
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21308
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(3) : 1-4

    39. Across the editor's desk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpenter, William L. (author)
    Format:
    Journal article
    Publication Date:
    1962-10
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17693
    Journal Title:
    AAACE
    Journal Title Details:
    : 7

    40. Action research methodology for developing information packages and training modules - participative message development case studies from Australia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chamala, S. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14318
    Journal Title:
    Interaction
    Journal Title Details:
    10(2) : 58-73

    41. Activists try to make animal products a sin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2010-01-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29572
    Journal Title:
    Dairy Herd Management
    Notes:
    Via online issue. 1 page., Includes AgriTalk audio interview with Prof. Wes Jamison of Palm Beach Atlantic University, Florida. Interviewed by Mike Adams.

    44. Advertising a natural law: what nature teaches about it - tell the truth in advertisements, but make 'em interesting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myrick, Herbert (author)
    Format:
    Journal article
    Publication Date:
    1908-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16346
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(5) : 430-433
    Notes:
    Address to the National Association of Advertising Clubs, Kansas City, Missouri, August 26, 1908.

    46. Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cheong, Yunjae (author), Kim, Kihan (author), and Zheng, Lu (author)
    Format:
    Journal article
    Publication Date:
    2010-03
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36394
    Journal Title:
    Asian Journal of Communication
    Journal Title Details:
    20(1) : 1-16