Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the U.S

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cheong, Yunjae (author), Kim, Kihan (author), and Zheng, Lu (author)
    Format:
    Journal article
    Publication Date:
    2010-03
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36394
    Journal Title:
    Asian Journal of Communication
    Journal Title Details:
    20(1) : 1-16
    Subject Term:
    advertising, appeals (message), China, food, health information, journals, message content, nutrition information, and social factors

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