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    Start Over Format Journal article Subject Term media effectiveness Subject Term retail promotion

    2. Empirical comparisons of in-store display vs. feature advertising and trade promotions vs. consumer promotions, measured at the brand and the category levels

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dufour, Jean-Claude (author) and Maisonnas, Stephane (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27547
    Journal Title:
    Journl of Food Distribution Research
    Journal Title Details:
    36(1) : 227

    5. How to work with the media

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sykes, Claire (author)
    Format:
    Journal article
    Publication Date:
    2013-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11729
    Journal Title:
    Today's Garden Center
    Notes:
    Use title search and journal name to identify online access., Online via subject search on meta-search engine. 1 page., Brief suggestions for building garden center business through media relations.

    6. IT [Information technology] and e-commerce use by small food retailers: preliminary findings

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ernst, Stan (author), Stoel, Leslie (author), Hooker, Neal (author), and Skolmutch, Monica (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29431
    Journal Title:
    Journal of Food Distribution
    Journal Title Details:
    37(1) : 183-184

    7. Marketing with more: an in-depth look at relationship marketing with new media in the green industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 7-18

    10. On the estimation of advertising effects for branded products: an application to spaghetti sauces

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, O., Jr. (author), Seo, S-C (author), and Nichols, J. P. (author)
    Format:
    Journal article
    Publication Date:
    1997-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13725
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    29(2): 291-302
    Notes:
    12 p