- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Russo, E.J. (author), Staelin, R. (author), Russell, G.J. (author), and Metcalf, B. (author)
- Format:
- Journal article
- Publication Date:
- 1986
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25158
- Journal Title:
- Journal of Consumer Research
- Journal Title Details:
- 13(1) : 48-70
- Subject Term:
- buyer behavior, buying behavior, consumers, food, information processing, knowledge, knowledge level, media effectiveness, nutrition education, nutrition information, retail, retail promotion, and point-of-purchase
