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    Start Over Format Journal article Subject Term audience analysis Subject Term communication planning Subject Term message content

    1. A communication strategy to improve nutrition in Indonesia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Griffiths, Marcia (author) and Nobbe, Elizabeth (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    Indonesia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09565
    Journal Title:
    Development Communication Report
    Journal Title Details:
    51 : 5, 14, 19
    Notes:
    Delmar Hatesohl Collection

    3. Derived attitudinal farmer segments: a method for understanding and working with the diversity of Australian dairy farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Waters, W. (author), Thomson, D. (author), and Nettle, R. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30641
    Journal Title:
    Extension Farming Systems Journal
    Journal Title Details:
    5(2) : 47-57

    4. Developing actionable dietary guidance messages: dietary fat as a case study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Borra, Susan (author), Kelly, Lisa (author), Tuttle, Michele (author), and Neville, Kerry (author)
    Format:
    Journal article
    Publication Date:
    2001-06
    Published:
    USA: International Food Information Council, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27792
    Journal Title:
    Perspectives in Practice
    Journal Title Details:
    101(6) : 678-684

    5. For best results, define carefully what reaction you expect from your audience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1964
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21318
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4[1] : 1-4

    6. Improving biosecurity through instructional crisis communication: lessons learned from the PEDv outbreak

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sellnow, Timothy L. (author), Parker, Jason S. (author), and Sellnow, Deanna D. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11192
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(4) : Article 2
    Notes:
    This study assesses the communication challenges and opportunities involved in the outbreak of an unknown disease, the Porcine Epidemic Diarrhea virus (PEDv) that severely threatened the United States pork industry in 2013 and 2014. Interviews with 13 individuals directly involved in developing and distributing risk and crisis messages during the outbreak identified four generalizable implications. They featured (1) the advantage of maintaining flexibility in crisis communication planning, (2)the value of audience analysis and message adaptation, (3)the importance of understanding not only what to do, but also why the recommended actions are essential, and (4) the utility of risk/crisis communication and education both prior to and during a crisis event.

    7. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-09
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21314
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(9) : 1-4

    10. Ten communication principles

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zuchowski, Wynnie (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25882
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 26
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45413, About success in communicating with the pork industry.