- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Radermacher, Rick (author)
- Format:
- Journal article
- Publication Date:
- 2009-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29088
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 47(5) : 30-31
- Subject Term:
- advertising, appeals (message), audience analysis, campaign planning, campaigns, communication planning, machinery, message content, and marketing communication
