- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gupta, Pushpa (author) and Kothari, Kusum (author)
- Format:
- Journal article
- Publication Date:
- 1990
- Published:
- India: National Council of Development Communication, Varanasi, India.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14354
- Journal Title:
- Interaction
- Journal Title Details:
- 8(2) : 128-141
- Subject Term:
- appeals (message), audience analysis, campaign planning, campaigns, communication planning, feedback, media effectiveness, message content, pretests, and research methods
