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    1. A content analysis of environmental advertising claims: a matrix method approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Les (author), Grove, Stephen J. (author), and Kangun, Norman (author)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19560
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22(3) : 27-40

    4. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    15(1/2) : 137-152
    Notes:
    Via UI electronic subscription.

    5. Creative geniuses at work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20485
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 32-36
    Notes:
    Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i

    7. Health claims in food advertising: is there a bandwagon effect?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lord, John B. (author), Eastlack, Joseph O., Jr. (author), and Stanton, John L., Jr. (author)
    Format:
    Journal article
    Publication Date:
    1987-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21552
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    27(2) : 9-15

    10. Pro-environment advertising messages: the role of regulatory focus

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07220
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    35(1) : 4-22