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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Salmon, Charles T. (author), Greenberg, Bradley S. (author), Rosaen, Sarah F. (author), Worrell, Tracy R. (author), and Volkman, Julie E. (author)
Format:
Journal article
Publication Date:
2009-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36409
Journal Title:
Health Communication
Journal Title Details:
24(4) : 295-303
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Duffy, Martyn (author)
Format:
Journal article
Publication Date:
2003-11
Published:
UK: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18712
Journal Title:
Agricultural Economics
Journal Title Details:
28 (1) 51-70
Notes:
Agricultural Economics (Amsterdam, Netherlands), This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non-durable goods and services in the UK, 1963–1996. The long-run demand for seven categories of non-durable products is modelled through an advertising-augmented version of the almost ideal demand system (AIDS), which is incorporated into an error-correction model to allow for short-run dynamic adjustments to long-run equilibrium positions. Model estimates confirm that the restrictions of price homogeneity and symmetry appear to be consistent with the data, yield measures of the various types of demand elasticity that are in general plausible, confirm the strong influence of prices on the allocation of consumer expenditure, but find little evidence to support the hypothesis that advertising has the power to effect marked changes in the inter-product pattern of consumer demand in the UK.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Harker, Debra (author) and Harker, Michael (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36489
Journal Title:
International Journal of Advertising
Journal Title Details:
27(5) : 910-915
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Abernethy, Avery M. (author) and Teel, Jesse E. (author)
Format:
Journal article
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19076
Journal Title:
Journal of Advertising
Journal Title Details:
15 (4) : 51-55
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Marette, Stephan (author) and Zago, Angelo (author)
Format:
Journal article
Publication Date:
2003-11
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22215
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
34(3) : 117-126
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Molleda, Juan-Carlos (author)
Format:
Journal article
Publication Date:
2009-04
Published:
Colombia: International Public Relations Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:
Frontline
Notes:
Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Jervey, Gay (author)
Format:
Journal article
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08268
Journal Title:
Advertising Age
Journal Title Details:
August 16, 1982 : 34
Notes:
Evans, AgComm teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Behr, Robert M. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and University of Florida; University of Florida; University of Florida
Format:
Journal article
Publication Date:
1988-11
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06187
Journal Title:
Agribusiness
Journal Title Details:
4 (6) : 579-589
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Golan, Guy J. (author) and Zaidner, Lior (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36506
Journal Title:
Journal of Computer-Mediated Communication
Journal Title Details:
13(4) : 959-972
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pollack, Judann (author), Petrecca, Laura (author), and Snyder, Beth (author)
Format:
Journal article
Publication Date:
1999-05-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22228
Journal Title:
Advertising Age
Journal Title Details:
70(19) : 58