- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abernethy, Avery M. (author) and Teel, Jesse E. (author)
- Format:
- Journal article
- Publication Date:
- 1986
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19076
- Journal Title:
- Journal of Advertising
- Journal Title Details:
- 15 (4) : 51-55
- Subject Term:
- advertising, buyer behavior, consumption, drink, policies, regulations, and tobacco
