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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lancendorfer, Karen M. (author / Haworth College of Business), Atkin, JoAnn L. (author / Haworth College of Business), and Reece, Bonnie B. (author / Michigan State University)
Format:
Journal article
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30374
Journal Title:
Journal of Business Research
Journal Title Details:
61
Notes:
2008
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Molleda, Juan-Carlos (author)
Format:
Journal article
Publication Date:
2009-04
Published:
Colombia: International Public Relations Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:
Frontline
Notes:
Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Woodward, Ashley (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26975
Journal Title:
Agri Marketing
Journal Title Details:
46(1) : 16-17
Notes:
Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2008-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28547
Journal Title:
Agri Marketing
Journal Title Details:
46(9) : 32
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=19654
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Roads, Craig (author)
Format:
Journal article
Publication Date:
2007-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26089
Journal Title:
Agri Marketing
Journal Title Details:
45(6) : 29, 32
Notes:
Posted at www.agrimarketing.com/show_story.php?id=45899
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
Format:
Journal article
Publication Date:
2013-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
Journal Title:
Journal of Agricultural and Applied Economics
Journal Title Details:
45(2) : 229-242
Notes:
Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2007-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
Journal Title:
Agri Marketing
Journal Title Details:
45(9) : 34, 36
Notes:
Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Golan, Guy J. (author) and Zaidner, Lior (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36506
Journal Title:
Journal of Computer-Mediated Communication
Journal Title Details:
13(4) : 959-972
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Westover, Michael Lea (author) and Randle, Quint (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
Journal Title:
Journal of Promotion Management
Journal Title Details:
15 : 57-73
Notes:
18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thomas, Arthur M. (author) and Canter, Neil (author)
Format:
Journal article
Publication Date:
2009-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
38(3) : 431-444