INTERPAKS; see also C07214, Aims to show that it can be of great advantage to the design of a rural development project if the cognitive strategies which lie behind farmers' decisions to adopt new technology are understood. This is done by using a case study of an agronomic recommendation of the Plan Puebla in Mexico which did not diffuse. Of the 1973-4 recommendations, the one to increase the number and change the timing of fertilizer applications was the non-adopted recommendation. The theory of choice used in this study assumes that people choosing between two alternatives do not make complex calculation of the overall worth or utility of each alternative. Instead people tend to use procedures which simplify their decision making calculations.
Dasgupta, Satadal (author / Department of Agriculture, Government of West Bengal, Calcutta, India) and Department of Agriculture, Government of West Bengal, Calcutta, India
Format:
Journal article
Publication Date:
1965-03
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05031
Evans, cited reference, Sources of information vary with the farmers' socioeconomic status and type of practice for which information is sought. When the farmers are divided into three groups-innovators, early adopters, and late adopters-according to immediacy of response to an innovation-the innovators are found to utilize institutionalized sources, while late adopters rely more upon noninstitutionalized sources. The position of early adopters is intermediate. This relationship was tested by interviewing 246 farm families of Baraset region in West Bengal, India about their sources of information for nine improved agricultural practices. (original)
Lovejoy, Stephen B. (author), Parent, F. Dale (author), and Parent: Department of Sociology, Southeastern Louisiana University; Lovejoy: Department of Agricultural Economics, Purdue University
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02313
