Communication strategy : does the two-step still work?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lovejoy, Stephen B. (author), Parent, F. Dale (author), and Parent: Department of Sociology, Southeastern Louisiana University; Lovejoy: Department of Agricultural Economics, Purdue University
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02313
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    70 (1) : 5-8
    Subject Term:
    adoption, adoption process, diffusion, distribution, ethical issues, extension communication, information issues, trends, and universities
    Notes:
    James F. Evans Collection

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