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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Alcorn, Lynette (author) and Cooperative Communicators Association
Format:
Journal article
Publication Date:
2009-08-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29287
Journal Title:
CCA News
Notes:
Via online issue. 3 pages., Guidelines based on a rebranding initiative for CoBank.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Reierson, Roger (author)
Format:
Journal article
Publication Date:
2009-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29600
Journal Title:
Agri Marketing
Journal Title Details:
47( 9 ) : 51
Notes:
Posted at http://www.agrimarketing.com
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Molleda, Juan-Carlos (author)
Format:
Journal article
Publication Date:
2009-04
Published:
Colombia: International Public Relations Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:
Frontline
Notes:
Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Howard, Philip H. (author)
Format:
Journal article
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36385
Journal Title:
International Journal of Sociology of Agriculture and Food
Journal Title Details:
16(1) : 13-30
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Westover, Michael Lea (author) and Randle, Quint (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
Journal Title:
Journal of Promotion Management
Journal Title Details:
15 : 57-73
Notes:
18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thomas, Arthur M. (author) and Canter, Neil (author)
Format:
Journal article
Publication Date:
2009-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
38(3) : 431-444
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2009-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29087
Journal Title:
Agri Marketing
Journal Title Details:
47(5) : 25-27
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2009-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29593
Journal Title:
Rural Cooperatives
Journal Title Details:
76(6) : 18-20
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Alcorn, Lynette (author)
Format:
Journal article
Publication Date:
2009-09-22
Published:
USA: Cooperative Communicators Association.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29491
Journal Title:
CCA News
Notes:
2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Mallozzi, Cos (author)
Format:
Journal article
Publication Date:
2009-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29456
Journal Title:
Agri Marketing
Journal Title Details:
47(6) : 50
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=27380