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    2. Advertising and food, drink and tobacco consumption in the United Kingdom: a dynamic demand system

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Duffy, Martyn (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    UK: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18712
    Journal Title:
    Agricultural Economics
    Journal Title Details:
    28 (1) 51-70
    Notes:
    Agricultural Economics (Amsterdam, Netherlands), This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non-durable goods and services in the UK, 1963–1996. The long-run demand for seven categories of non-durable products is modelled through an advertising-augmented version of the almost ideal demand system (AIDS), which is incorporated into an error-correction model to allow for short-run dynamic adjustments to long-run equilibrium positions. Model estimates confirm that the restrictions of price homogeneity and symmetry appear to be consistent with the data, yield measures of the various types of demand elasticity that are in general plausible, confirm the strong influence of prices on the allocation of consumer expenditure, but find little evidence to support the hypothesis that advertising has the power to effect marked changes in the inter-product pattern of consumer demand in the UK.

    3. Asymmetric information in product markets: looking to other sectors for institutional approaches

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ippolito, Pauline M. (author)
    Format:
    Journal article
    Publication Date:
    2003-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19140
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    85(3) : 731-736
    Notes:
    Examines the types of health- and nutrition-related claims made in food advertising in eight magazines, 1977-1997.

    4. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    15(1/2) : 137-152
    Notes:
    Via UI electronic subscription.

    8. Truth in advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mirsky, Steve (author)
    Format:
    Journal article
    Publication Date:
    2003-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23403
    Journal Title:
    Scientific American
    Journal Title Details:
    288(4) : 102
    Notes:
    "Writer considers advertising campaigns and personal responsibility in relation to McDonald's hamburgers and marijuana. Humor."