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    Start Over Format Journal article Subject Term marketing communication Subject Term message content Journal Title Agri Marketing

    1. Building brands from the barn up: Heritage Acres finds success in local approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 34-39
    Notes:
    Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

    2. Communicating value to customers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, Scott (author / Purdue University), Downey, David (author / Purdue University), Jackson, Mike (author / Purdue University), and Downey, Laura (author / Purdue University)
    Format:
    Journal article
    Publication Date:
    2012-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00031
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(7) : 64

    4. Creative geniuses at work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20485
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 32-36
    Notes:
    Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i

    5. Developing successful programs: focus on marketing to the rural lifestyler

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roads, Craig (author), Mayfield, Laura (author), and Guse, Greg (author)
    Format:
    Journal article
    Publication Date:
    2008-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27301
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(2) : 26-28
    Notes:
    Posted at www.agrimarketing.com

    6. Highest scoring ag ads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author / Readex Research)
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28036
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(6) : 34-35
    Notes:
    Posted at http://www/agrimarketingdigital.com