Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10716
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages., Author's thoughts as editorial director of Farm Journal magazine. 1 page draft.
Via online issues. 2 pages., Author alerts readers to a move to "put the mapping for where service is needed in the hands of Connected Nation, a company representing big telecommunications companies."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35770
Notes:
"The Farm Journalist"series via online. 2 pages., Discusses agricultural journalists' use of new information technologies. "The challenge is not that of attempting to use all available technology but of selecting those parts offering the highest probability of working best for us."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29994
Notes:
Via CattleNetwork.com. 1 page., Author commends a column written by the food editor of the Los Angeles Times. This file includes a print-out of the column (3 pages) from www.latimes.com.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36925
Notes:
Via SciDev.net. 2 pages., Director of the non-profit media organisation, TVE Asia Pacific, argues that "the media and development organizations are currently part of the problem."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29643
Notes:
3 pages., "In the place of our journalism becoming development journalism in the sense defined above, it has become 'envelope' journalism based on envelopes with press releases reaching newspaper offices."
1 page., Author expresses concerns about disappearance of trustworthy news content and urges agricultural readers to be "cautious in whom you trust and what you believe in the 24/7 news cycle. We deserve to know all sides of a story, not just the one that the 'conservative' or 'liberal' media outlet wants you to believe."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29393
Notes:
Via Kitchen Garden Network, Shaw Island, WA. 2 pages., Commentary about the potential value of social media for the "little guy" to take part in discussions aboug farming, food and agriculture. Three responses.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23811
Notes:
"Friday Edition" via Poynteronline. 2 pages., Reports on coverage by a National Public Radio reporter of fraudulent claims by crop producers against the federal crop insurance program.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22544
Notes:
Published in "The Final Word" column of Food Routes Network, Millheim, Pennsylvania. Issue 44. 2 pages., Author expresses concern that farm magazines and newspapers in the U.S. are "as bland and featureless as a sun-scorched pasture: there's nothing there to chew on; no water, no food, no new ideas." Suggests they need to challenge the status quo and publicly discuss and debate new ideas.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22545
Notes:
Published in a column, "The Final Word," from Food Routes Network, Millheim, Pennsylvania. Issue 45. 2 pages., Author reports on consolidation of farm periodicals, with resulting cutbacks in editorial staffing and in local coverage. Describes financial pressures that lead to more use of free-lance writers that often write for ag publications and ag public relations agencies simultaneously. "But the divided loyalties often yield stories that resemble corporate press releases more than journalism." Cites an example from his experience as a free-lance writer.
Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
Format:
Commentary
Publication Date:
2009-11-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
Notes:
2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.
Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.
Solomon, Norman (author) and Fairness and Accuracy in Reporting, New York City, New York.
Format:
Commentary
Publication Date:
2005-11-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24434
Notes:
Retrieved July 7, 2006, Media Beat. 2 pages., "Today, some people have bountiful tables while others have very little. On the rhetorical surface, Thanksgiving marks a time of appreciation. But meanwhile, most of all, media outlets encourage us to buy - and forget."
Waters, Henry Jackson (author / President, Kansas State Agricultural College)
Format:
Commentary
Publication Date:
1917-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26743
Notes:
Inside front cover of Nelson Antrim Crawford, "Preparation for editorial work on farm papers," Kansas State Agricultural College Bulletin, 1(5). 1 page., Author describes the role and importance of the agricultural press. "We may wonder at times if we haven't too many agricultural papers, but we may as well ask ourselves if we haven't too many churches or too many schools, for the farm paper is a necessary part of the large program which these institutions are helping to carry out."
