4 pages., Via online., "The chief ethical fear for the past 99 years of agricultural journalism has been that one of our number would cuddle up closer to advertisers than others of us, and reap unethical benefits of that. The chief charge of every Ethics Committee [of AAEA] has been to protect our collective readers from any hoodwinking that would come from such collusion. As I look toward that 100th year, I wonder who needs protecting from whom." Examines pressures on agricultural journalists in the wake of divided audience perspectives about the role of agricultural media in covering contentious political issues
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: D10715
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages., Author's thoughts as editorial director of Farm Journal magazine.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10716
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages., Author's thoughts as editorial director of Farm Journal magazine. 1 page draft.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10746
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 2 pages., Author's tribute at the passing of his former associate, Carroll P. Streeter, editor of Farm Journal magazine from 1955-1969.
Online from publisher. 1 page., Memories of a 32-year member of AAEA, including eight years as executive secretary-treasurer and recipient of the 2010 AAEA Meritorious Service Award.
Waters, Henry Jackson (author / President, Kansas State Agricultural College)
Format:
Commentary
Publication Date:
1917-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26743
Notes:
Inside front cover of Nelson Antrim Crawford, "Preparation for editorial work on farm papers," Kansas State Agricultural College Bulletin, 1(5). 1 page., Author describes the role and importance of the agricultural press. "We may wonder at times if we haven't too many agricultural papers, but we may as well ask ourselves if we haven't too many churches or too many schools, for the farm paper is a necessary part of the large program which these institutions are helping to carry out."
Traces the expansion in number of media options available during the past 30 years and expresses appreciation to readers for their readership of Successful Farming magazine in that competitive environment.
Posted at http://www.southeastfarmpress.com, Via online issue. 1 page., Intern at this farm journal writes about his discovery that ag sources of information are understanding.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28821
Notes:
Via Agmates online. 3 pages., Author and follow-up commentators respond to criticism of the Queensland Country Life periodical by ABC Media Watch for "churning out press releases as if they were real journalism."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28822
Notes:
Via "Media Watch" online. 5 pages., "Media Watch" commentator criticizes Queensland Country Life farm paper for "non-journalism" - printing news releases as if they were reported stories. Shows examples.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35774
Notes:
"The Farm Journalist"series via online. 3 pages., Suggests that ag magazines must respond to the new reality calling for readers to be far better served and to charge accordingly. "The force driving magazines forward will be content rather than advertising."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35782
Notes:
"The Farm Journalist"series via online. 3 pages., Examines problems facing the agricultural press and the publishers, editors and journalists working in it.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35787
Notes:
"The Farm Journalist"series via online. 2 pages., Author suggests to agricultural journalists that "what you have yet to discover out there to work with could prove to be a most rewarding time in your entire career." "What you have learned in ag journalism is also what you need to succeed 'out there' and - what you learn 'out there' may be highly useful in improving what you are doing now."
Tale of a dying race horse, Myth, whose lips began to move as his faithful friend, the jockey, and a vast crowd looked on: "Tell--the--world--to--ad--advertise--in--the--American--Farmer."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22474
Notes:
Agricultural Publishers Association Record, Jan 1, 1918 to July 1, 1918, Series No. 8/3/80, Box 2, University of Illinois Archives., Agricultural Publishers Association Archives. 2 pages., Appeals to farm readers to oppose a postal rider to the revenue bill which would increase the cost of carrying second class mail material.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22475
Notes:
Agricultural Publishers Association Record, Jan 1, 1918 to July 1, 1918, Series No. 8/3/80, Box 2, University of Illinois Archives., Agricultural Publishers Association Archives. 2 pages., Opposes a bill for a postal zone system which he reports would discriminate against farmers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22487
Notes:
Agricultural Publishers Association Record, Jul 1, 1920 - Jan1, 1921, Series No. 8/3/80, Box 3, University of Illinois Archives., Bulletin No. 182, page 2, Note of farewell after White served for five-plus years as managing director of the Association.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22544
Notes:
Published in "The Final Word" column of Food Routes Network, Millheim, Pennsylvania. Issue 44. 2 pages., Author expresses concern that farm magazines and newspapers in the U.S. are "as bland and featureless as a sun-scorched pasture: there's nothing there to chew on; no water, no food, no new ideas." Suggests they need to challenge the status quo and publicly discuss and debate new ideas.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22545
Notes:
Published in a column, "The Final Word," from Food Routes Network, Millheim, Pennsylvania. Issue 45. 2 pages., Author reports on consolidation of farm periodicals, with resulting cutbacks in editorial staffing and in local coverage. Describes financial pressures that lead to more use of free-lance writers that often write for ag publications and ag public relations agencies simultaneously. "But the divided loyalties often yield stories that resemble corporate press releases more than journalism." Cites an example from his experience as a free-lance writer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22547
Notes:
Memo. 2 pages., Offers historical perspectives and experiences that relate to his concern about the extent of advertiser pressure on editors of farm periodicals.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
Via ProQuest Historical Newspapers. 1 page., Letter to the editor doubts the accuracy of a poll announced in the Farm Journal magazine indicating that Governor Landon was gaining throughout the West. Reason: Farm Journal is owned by Joseph N. Pew, Jr., vice president of the Sun Oil Company. "The Pew family has been a heavy contributor to the Liberty League and Mr. Pew himself was shown to have contributed at least $2,000 to the Farmers Independence Council."
White, Frank B. (author / Managing Director, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Commentary
Publication Date:
1918
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24824
Notes:
2 pages., Author argues that pending postage increases for farm periodicals will result in less educational opportunity for farmers. "In nine families out of ten, it is practically the only source of extended education which they have."
White, Frank B. (author / Managing Director, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Commentary
Publication Date:
1918
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24825
Notes:
2 pages., Regarding need for repeal of the zone postage rate legislation soon to go into effect. "But the farmer will be the chief sufferer from the enforcement of this foolish law because he will be denied access to information upon which he is largely dependent for the prosecution of his industry."