Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10716
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages., Author's thoughts as editorial director of Farm Journal magazine. 1 page draft.
Kozak, Jerry (author / President, National Milk Producers Federation) and National Milk Producers Federation, Arlington, Virginia.
Format:
Commentary
Publication Date:
2008-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30200
Notes:
2 pages., Comments on a widely distributed video showing mistreated cattle at a California meat packing plant. Examines the increasing complications of cattle processing and other factors that "haven't really been the focus on the ongoing investigation."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29994
Notes:
Via CattleNetwork.com. 1 page., Author commends a column written by the food editor of the Los Angeles Times. This file includes a print-out of the column (3 pages) from www.latimes.com.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30262
Notes:
7 pages., "If more of our news is going to be produced by non-traditional sources - like NGOs who have an interest in promoting their own agenda - how can news consumers sort through their sources and figure out who to believe?"
Weiss, Dick (author) and Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix.
Format:
Commentary
Publication Date:
2008-07-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28172
Notes:
Via online. 13 pages., Author cites three newspaper articles that reflect excellence in agricultural reporting, especially in terms of "putting pictures in readers' heads with telling details." Two of the three articles are available in printed format with URLs to online sources.
"It is not the job of an ag news broadcaster or agricultural journalist to be an 'advocate'." ..."covering all sides of a story is a responsibility for any reporter."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28461
Notes:
7 pages., Deputy editorial page editor of the Richmond (Virginia) Times-Dispatch earns an international award for an editorial, "Government can solve the food crisis, too."
Interview with Barry Wilson, correspondent for the Western Producer., Publication of the Canadian Journalism Project, Ryerson University, Université Laval, and Carleton University
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24782
Notes:
Meatingplace.com via Food Safety Network, University of Guelph, Ontario, Canada. 2 pages., Calls for efforts to educate the media and public about the how and why of reproductive cloning.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20222
Notes:
Posted on: <a href="http://www.ruralreality.org/ruralreality/pitts_statement.html">www.ruralreality.org</a>, Comments at a press conference, Willow Street, Pennsylvania
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36925
Notes:
Via SciDev.net. 2 pages., Director of the non-profit media organisation, TVE Asia Pacific, argues that "the media and development organizations are currently part of the problem."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23814
Notes:
Via Poynteronline. 3 pages, Author argues that "journalism on a smaller scale provides a bigger opportunity to connect with (and answer to) readers and viewers." Cites an experience in which a reporter at a small daily newspaper on the coast of rural North Carolina told her readers that the water was polluted with cancer-causing chemicals and that city leaders had known about the pollutants for many years without doing anything. She received a Pulitzer Gold Medal for Meritorious Public Service, but a hostile reception, locally, by people upset by the uproar she had caused in the community.
Solomon, Norman (author) and Fairness and Accuracy in Reporting, New York City, New York.
Format:
Commentary
Publication Date:
2006-05-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24433
Notes:
Retrieved July 7, 2006, Media Beat. 2 pages., Author discusses the limitations of journalistic work related to hunger throughout the world. "Journlism can't answer those questions. But journalism should ask them."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00483
Notes:
E-mail message via Wayne Swegle. 3 pages., Comments related to recent release of a Washington D.C.-based agriculture reporter by the Des Moines Register newspaper.
1 page., Author expresses concerns about disappearance of trustworthy news content and urges agricultural readers to be "cautious in whom you trust and what you believe in the 24/7 news cycle. We deserve to know all sides of a story, not just the one that the 'conservative' or 'liberal' media outlet wants you to believe."
Author examines potentials for bias in coverage efforts of farm media, as reflected in a Trade Talk activity at the annual meeting of the National Association of Farm Broadcasting.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36378
Notes:
Drovers CattleNetwork via online. 3 pages., Author comments about a CNN Eatocracy feature that included an observation that the 4-H organization serves to desensitize children to the suffering of animals.
Via online access. 7 pages., Comments on an article in the fashion and style section of the New York Times about urban residents creating small-space farms near urban areas where people are "hungry for quality produce and willing to pay a premium."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23816
Notes:
Via Poynteronline. 3 pages, "If you want to practice journalism with a difference, mimic the military. Embed journalists everywhere. Embed them where people live, work, play, and pray. Embed them in neighborhoods, urban areas, rural areas, corporations, nonprofits, hospitalsl, families, retirement communities, conservative centers and liberal lodges." Author describes benefits.
Perspectives on the role of an ethical public communicator in "this toxic political situation called the environmental debate." Author concludes that in this information environment "the real ethical issue lies with us - the informed citizenry. An ethical citizenry would be rhetorically savvy in order to make sound choices about their local economies and their global environment."
4 pages., Via online., "The chief ethical fear for the past 99 years of agricultural journalism has been that one of our number would cuddle up closer to advertisers than others of us, and reap unethical benefits of that. The chief charge of every Ethics Committee [of AAEA] has been to protect our collective readers from any hoodwinking that would come from such collusion. As I look toward that 100th year, I wonder who needs protecting from whom." Examines pressures on agricultural journalists in the wake of divided audience perspectives about the role of agricultural media in covering contentious political issues
Via online. 1 page., Author notes how some journalists are now given the freedom to produce stories with the angles they prefer rather than provide objective and balanced reporting.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23811
Notes:
"Friday Edition" via Poynteronline. 2 pages., Reports on coverage by a National Public Radio reporter of fraudulent claims by crop producers against the federal crop insurance program.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22544
Notes:
Published in "The Final Word" column of Food Routes Network, Millheim, Pennsylvania. Issue 44. 2 pages., Author expresses concern that farm magazines and newspapers in the U.S. are "as bland and featureless as a sun-scorched pasture: there's nothing there to chew on; no water, no food, no new ideas." Suggests they need to challenge the status quo and publicly discuss and debate new ideas.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22545
Notes:
Published in a column, "The Final Word," from Food Routes Network, Millheim, Pennsylvania. Issue 45. 2 pages., Author reports on consolidation of farm periodicals, with resulting cutbacks in editorial staffing and in local coverage. Describes financial pressures that lead to more use of free-lance writers that often write for ag publications and ag public relations agencies simultaneously. "But the divided loyalties often yield stories that resemble corporate press releases more than journalism." Cites an example from his experience as a free-lance writer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35774
Notes:
"The Farm Journalist"series via online. 3 pages., Suggests that ag magazines must respond to the new reality calling for readers to be far better served and to charge accordingly. "The force driving magazines forward will be content rather than advertising."
