Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26955
Notes:
Online from V-Fluence web site via PR Reporter. 3 pages., "Words like 'frankenfoods' and 'genetic engineering' scare consumers and deny them the facts about agricultural biotechnology and food safety, the author writes."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16056
Notes:
3 p., This comment is based on a talk delivered to the annual meeting of American Association for the Advancement of Science on 17 February 2003 in Denver, Colorado
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23345
Notes:
From WireTap via the Omni Center for Peace, Justice and Ecology. 6 pages., Identifies 10 corporations as winners of the 2003 "Don't Be Fooled Awards." Includes three marketers of food products, tobacco products and forestry management concepts.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23816
Notes:
Via Poynteronline. 3 pages, "If you want to practice journalism with a difference, mimic the military. Embed journalists everywhere. Embed them where people live, work, play, and pray. Embed them in neighborhoods, urban areas, rural areas, corporations, nonprofits, hospitalsl, families, retirement communities, conservative centers and liberal lodges." Author describes benefits.
Urges scientists (described as by nature reductionists) to pay attention to broader environmental health issues revealed in popular literature. Silent Spring (Carson, 1962) cited as an example.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22544
Notes:
Published in "The Final Word" column of Food Routes Network, Millheim, Pennsylvania. Issue 44. 2 pages., Author expresses concern that farm magazines and newspapers in the U.S. are "as bland and featureless as a sun-scorched pasture: there's nothing there to chew on; no water, no food, no new ideas." Suggests they need to challenge the status quo and publicly discuss and debate new ideas.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22545
Notes:
Published in a column, "The Final Word," from Food Routes Network, Millheim, Pennsylvania. Issue 45. 2 pages., Author reports on consolidation of farm periodicals, with resulting cutbacks in editorial staffing and in local coverage. Describes financial pressures that lead to more use of free-lance writers that often write for ag publications and ag public relations agencies simultaneously. "But the divided loyalties often yield stories that resemble corporate press releases more than journalism." Cites an example from his experience as a free-lance writer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03137
Notes:
Online report from Organic Consumers Association, Finland, Minnesota. 4 pages., Reviews a report by PR Watch about an interest group that opposes the organic movement.
Concerns the growing public debate over obesity. Includes "time-tested elements" of strategies the commentator expects trial lawyers to use in efforts to affix blame on the food industry.
"We are not going to reverse trends affecting our profession, but if we can see where they are going, we can position ourselves for the winning shot. This leads to the second point. We need to see the future clearly. I contend that many of the issues described by Whiting are in actuality indicators of two larger trends: an increasingly diverse audience and the need for universities to be more entrepreneurial." Author calls for communications departments and centers to think and act more collectively rather than individually.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28970
Notes:
17 pages., Author's career experiences with particular focus on the relationship between a rural background and an academic career. Shortened adaptation was published in Zachary Michael Jack (ed.), Black earth and ivory tower: new American essays from farm and classroom. University of South Carolina Press, Columbia, pages 259-264. 2005.
Via online from publisher. 2 pages., Career thoughts from a college student intern on the editorial staff at Beef magazine and Corn and Soybean Digest magazine.
