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    31. Risk and relativity: BSE and the British media

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    32. Risk communication: the relationships between the media, public beliefs, and policy-making

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    34. Social amplification of risk and the layering method

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    35. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    36. The hostile media effect and opinions about agricultural biotechnology

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    37. The impact of health risk information on food demand: a case study of Alar and apples

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    39. The role of the media in public health crises: perspectives from the UK and Europe

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    40. Time series analysis of risk frames in media communication of agribiotechnology

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