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    1. A consumer-based approach towards new product development through biotechnology in the agro-food sector

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    2. An appraisal of the fair trade system: evidence from small producers in emerging countries

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    3. Cadbury's salmonella scare: good or bad crisis management?

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    4. Current state of the art of legislation and marketing trends of organic foods worldwide

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    5. Factors influencing consumption of organic food

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    6. Is fresh milk powdered milk? The controversy over packaged milk in Vietnam

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    7. Organic food consumers - the Irish case

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    8. Quality assurance schemes and food marketing in the European Union

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    9. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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