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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pedregal, Virginie Diaz (author) and Luan, Nguyen Ngoc (author)
Format:
Book chapter
Publication Date:
2009
Published:
Vietnam
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29843
Subject Term:
appeals (message) , attitudes , buyer behavior , buying behavior , case studies , conflict , consumers , coverage , dairy , farmers , food , food policy , food safety , government , information needs , labeling , marketing , mass media , reporting , Vietnam , marketing communication , milk , and food processing
Notes:
Pages 65-85 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
