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    Start Over You searched for: Format Book chapter Remove constraint Format: Book chapter Subject Term appeals (message) Remove constraint Subject Term: appeals (message) Subject Term campaigns Remove constraint Subject Term: campaigns

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    1. "Call 'em like we see 'em" Responding to unfair and unethical charges

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    2. A meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information and beware the secular trend

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    3. America's sacred cow

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    4. Branding through cultural grounding: the keepin' it REAL curriculum

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    5. Building brands with competitive analysis

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    6. Case studies of youth tobacco prevention campaigns from the USA: truths and half-truths

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    7. Creating fear in a risky world: generating effective health risk messages

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    8. Help: a European public health brand in the making?

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    9. Planning and implementing a national campaign: two campaigns by the National Farmers Union

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    10. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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