Planning and implementing a national campaign: two campaigns by the National Farmers Union

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rayner, Simon (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16957
    Subject Term:
    appeals (message), audience analysis, audience research, campaign planning, campaigns, case studies, farm safety, farmers, image, message content, public information, rural-urban communication, safety, surveys, and UK
    Notes:
    Pages 61-69 in Hans-Dieter Klingemann and Andrea Rommele (eds.), Public information campaigns and opinion research: a handbook for the student and practitioner. Sage Publications, London. 193 pages.

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