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    1. Communication of ethical activities going beyond organic standards in European organic enterprises

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    2. Consequences of the EC (European Community) framework of health claims made on food: Are we protecting the consumer by means of human trials?

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    3. Consumer demand for ethically improved animal production systems

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    4. Quality assurance schemes and food marketing in the European Union

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    5. Testing of communication tools on ethical values with focus groups

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    6. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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