Format: Book / Subject Term: marketing communication and public relations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haig, Matt (author)
Format:: Book
Publication Date:: 2003
Published:: International: Kogan Page Ltd., London, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22267
Notes:: 310 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Curtin, Patricia A. (author) and Gaither, T. Kenn (author)
Format:: Book
Publication Date:: 2007
Published:: International: Sage Publications, Thousand Oaks, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
Notes:: 304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moreton, Bethany (author)
Format:: Book
Publication Date:: 2009
Published:: USA: Harvard University Press, Cambridge, Massachusetts.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37101
Notes:: 372 pages.

Bibleaves