Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20704
Notes:
132 pages, Includes an historical overview of diffusion research from the 1940s to the 1970s, plus a discussion of recent trends and prospects for the future.
USA: Nova Science Publishers, Inc., New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02153
Notes:
205 pages., Examines the contradictory cultural forces and value systems of rural and industrial communications. Offers a prospective model at the intersections between agriculture and professional communication in the form of a hybrid communication, "documents of coordination," designed to "go between minds, creating meanings and accommodating novelties to existing sets of beliefs and social institutions." Uses an extension project as a case analysis.
