Talking the talk: revolution in agricultural communication

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lamberti, Adrienne P. (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    USA: Nova Science Publishers, Inc., New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02153
    Subject Term:
    agrarianism, agri-marketers, agribusiness, case studies, communication theory, communicator effectiveness, communicators, development communication, development issues, farmers, information issues, research communication, rural development, rural people, scientific communication, social factors, storytelling, technology transfer, traditional media, indigenous media, and agri-marketing
    Notes:
    205 pages., Examines the contradictory cultural forces and value systems of rural and industrial communications. Offers a prospective model at the intersections between agriculture and professional communication in the form of a hybrid communication, "documents of coordination," designed to "go between minds, creating meanings and accommodating novelties to existing sets of beliefs and social institutions." Uses an extension project as a case analysis.

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