Format: Book / Subject Term: campaign planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fearn-Banks, Kathleen (author)
Format:: Book
Publication Date:: 2011
Published:: USA: Lawrence Erlbaum Associates, Inc., New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36377
Notes:: Fourth edition. 383 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rogers, Everett M. (author), Backer, Thomas E. (author), and Soprory, Pradeep (author)
Format:: Book
Publication Date:: 1992
Published:: International: Sage Publications, Newbury Park, CA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14451
Notes:: 181 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parrott, Roxanne (author) and Mailbach, Edward (author)
Format:: Book
Publication Date:: 1995
Published:: USA: Sage Publications, Thousand Oaks, CA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14450
Notes:: 304 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnson, J. David (author)
Format:: Book
Publication Date:: 2013
Published:: USA: Rowman and Littlefield Publishers, Inc., Lanham, Maryland
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06236
Notes:: 181 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dahl, Del (author) and Evans, James F. (author)
Format:: Book
Publication Date:: 2003
Published:: USA: Agricultural Communications Program, University of Illinois, Urbana-Champaign.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30180
Notes:: 182 pages., This 11-chapter course reference is accompanied by the syllabus, description of the individual student project involved, ideas for campaign topics and 17 inventories that students complete during the campaign planning process.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cutlip, Scott M. (author), Center, Allen H. (author), and Broom, Glen M. (author)
Format:: Book
Publication Date:: 2000
Published:: USA: Prentice Hall, Upper Saddle River, New Jersey
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07931
Notes:: John L. Woods Collection, Eighth edition. 588 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rogers, Everett M. (author), Singhal, Arvind (author), and Cody, Michael J. (author)
Format:: Book
Publication Date:: 2004
Published:: International: Lawrence Erlbaum Associates, Mahwah, New Jersey.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25403
Notes:: 458 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mauning, Jeff (author)
Format:: Book
Publication Date:: 1999
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11248
Journal Title Details:: 197 pages
Notes:: Prima Publishing, Rocklin, CA.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sparks, Lisa (author), Wright, Kevin B. (author), and O'Hair, H. Dan (author)
Format:: Book
Publication Date:: 2008
Published:: USA: Blackwell Publishing, Malden, Massachusetts.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30257
Notes:: 334 pages.

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