- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mauning, Jeff (author)
- Format:
- Book
- Publication Date:
- 1999
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11248
- Journal Title Details:
- 197 pages
- Subject Term:
- advertising, campaign planning, campaigns, commodity promotion, communication planning, dairy, focus groups, humor, message content, and promotion
- Notes:
- Prima Publishing, Rocklin, CA.
