Format: Book / Subject Term: audience analysis and marketing communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Peter, J. Paul (author) and Olson, Jerry C. (author)
Format:: Book
Publication Date:: 2008
Published:: USA: McGraw-Hill Irwin, New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25957
Notes:: Eighth Edition. 555 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Curtin, Tom (author)
Format:: Book
Publication Date:: 2007
Published:: International: Palgrave Macmillan, Hampshire, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26732
Notes:: Second edition. 208 pages., Examines how companies can successfully manage controversial projects that have an impact on the environment.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

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