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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Book
Publication Date:
2002
Published:
USA: Greenwood Press, Westport, Connecticut.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18106
Notes:
236 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Mauning, Jeff (author)
Format:
Book
Publication Date:
1999
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11248
Journal Title Details:
197 pages
Notes:
Prima Publishing, Rocklin, CA.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Martin, David N. (author)
Format:
Book
Publication Date:
1989
Published:
USA: American Management Association, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18299
Notes:
215 pages, Includes brief descriptions of campaigns for FMC Furadan insecticide, Perdue Farms poultry and California raisins (Claymation technique).
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kelly, Francis J. III (author) and Silverstein, Barry (author)
Format:
Book
Publication Date:
2005
Published:
USA: McGraw-Hill, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24038
Notes:
289 pages., Includes descriptions of the "Got milk?" and "Subservient Chicken" campaigns.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:
Book
Publication Date:
1991
Published:
USA: Lowell Press, Inc., Kansas City, Missouri
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
Notes:
197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:
Book
Publication Date:
1991
Published:
USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
Notes:
197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."
