- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kelly, Francis J. III (author) and Silverstein, Barry (author)
- Format:
- Book
- Publication Date:
- 2005
- Published:
- USA: McGraw-Hill, New York, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24038
- Subject Term:
- advertising, appeals (message), campaigns, commodity promotion, dairy, message content, poultry, milk, and viral advertising
- Notes:
- 289 pages., Includes descriptions of the "Got milk?" and "Subservient Chicken" campaigns.
