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2. Consumer trends and attitudes to functional foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mattas, Konstadinos (author), Galanopoulos, Konstantinos (author), Karelakis, Christos (author), and Zevgitis, Panagiotis (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Greece
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11507
- Journal Title:
- Journal of International Food and Agribusiness Marketing
- Journal Title Details:
- : 1-29
- Notes:
- 29 pages., Findings of a survey among consumers indicated that consumers recognize different kinds of functional foods, are willing to pay a premium for their purchase, and perceive possible health value. However, they appeared anxious about the health benefits these foods communicate in their labels.
3. Consumer willingness to pay for food safety interventions: the role of message framing and issue involvement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Britwum, Kofi (author) and Yiannaka, Amalia (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11451
- Journal Title:
- Food Policy
- Journal Title Details:
- 86 : 101726
- Notes:
- 14 pages., Online via UI electronic subscription., Examines the impact of gain and loss message framing and issue involvement elicitation on consumer willingness to pay for two food safety enhancing technologies: cattle vaccines against E. coli and direct-fed microbials. Results showed strong consumer preference and willingness to pay for the technologies and consumer welfare gains from their introduction.
4. Consumers' evaluation of animal welfare labels on poultry products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1) Article 1
- Notes:
- Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
5. Effects of information on smallholder irrigation farmers’ willingness to pay for groundwater protection
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Alhassan, Mustapha (author), Gustafson, Christopher R. (author), and Schoengold, Karina (author)
- Format:
- Journal article
- Publication Date:
- 2022-01-14
- Published:
- United States: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12445
- Journal Title:
- Journal of Agricultural Economics
- Notes:
- 13 pages, In Ghana, groundwater, accessed through wells and boreholes, is generally unregulated and may be contaminated with pollutants including excess nitrates from agricultural chemical fertilizers. Yet, studies estimating how clean groundwater is valued are not available in Ghana. In addition, some research suggests that the pre-experiment information provided to survey respondents affects their valuation of an identical outcome. This paper estimates smallholder farmers’ preferences for groundwater protection using pre-experiment information focused on one of two outcomes: environment or health. The double-bounded contingent valuation (DBCV) approach is used to estimate willingness to pay (WTP) to protect groundwater quality. The estimation accounts for shift and anchoring effects, which are common issues with the DBCV method. The mean WTP from the health (environmental) information subsample is about US$19 (US$17) per acre, and the values are significantly different between the information conditions. The findings shed light on the importance of using precise information in eliciting WTP in a developing country setting.
6. Factors affecting Trinidad farmers predisposition to pay for agricultural extension services
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Patterson, Asisha (author) and Ganpat, Wayne G. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Trinidad
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11656
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 1-9
- Notes:
- 9 pages., Financial challenges facing the public extension system in Trinidad prompted researchers to assess the attitude of vegetable farmers about paying for extension services. Findings of a survey among farmers indicated there is an opportunity to introduce payment.
7. Factors determining crop farmers' willingness to pay for agricultural extension services in Tanzania: A case of Mpwapwa and Mvomero Districts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Shausi, Gosbert Lukenku (author), Ahmas, Athman Kyaruzi (author), and Abdallah, Jumanne Mushi (author)
- Format:
- Journal article
- Publication Date:
- 2019-10-08
- Published:
- Nigeria: Academic Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13207
- Journal Title:
- Journal of Agricultural Extension and Rural Development
- Journal Title Details:
- V.11, N.12
- Notes:
- 9 pages, This study assessed crop farmers’ willingness to pay for AESs and identified factors influencing their willingness to pay for AESs. Data were collected from 292 randomly selected crop farmers’ households between December 2017 and February 2018 using a questionnaire through face-to-face interviews. Data were analyzed using frequency counts, percentages and Tobit regression model. The study found that 92% of the respondents are willing to pay for AESs. It was also found that farmer’s age, education attainment, farming experience, distance from farm to the nearest important road, income (both farm and nonfarm) and attitude towards AESs are significant determinants of farmers willingness to pay for AESs. The study recommends that these variables be given proper policy consideration by the government and other stakeholders in the design and the implementation of a workable fashion of privatizing extension services for the expected impact of improving extension services and farmers’ productivity hence improved quality of life.
8. Healthy food labels tailored to a high-risk, minority population more effectively promote healthy choices about generic labels
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gustafson, Christopher R. (author) and Prate, Michael R. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11384
- Journal Title:
- Nutrients
- Journal Title Details:
- 11, 2272
- Notes:
- 14 pages., Online via Directory of Open Access Journals (DOAJ)., Authors tested label effectiveness involving "supermarket shoppers on a rural American Indian reservation." Results showed added value and willingness to pay through tailoring the label to the local community.
9. Hen housing system information effects on U.S. egg demand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ochs, Dan (author), Wolf, Christopher A. (author), Widmar, Nicole Olynk (author), Bir, Courtney (author), and Lai, John (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11449
- Journal Title:
- Food Policy
- Journal Title Details:
- 87 : 101743
- Notes:
- 9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."
10. Molecular marketing, personalised information and willingness-to-pay for functional foods: vitamin d enriched eggs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Panzone, Luca (author), Garrod, Guy (author), Adinolfi, Felice (author), and Di Pasquale, Jorgelina (author)
- Format:
- Journal article
- Publication Date:
- 2022-04-12
- Published:
- United States: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12578
- Journal Title:
- Journal of Agricultural Economics
- Journal Title Details:
- online
- Notes:
- 24pgs, Increasingly, the health claims made by food products focus on the marketing of specific molecular enrichments. Research exploring consumers’ willingness to pay (WTP) for health claims assumes that individuals hold perfect information on the benefits of the enrichment, and that their valuations depend solely on whether or not they need to improve their health. While health interventions are aimed at individuals at higher health risk, consumers may be unaware of the health risks that they face, limiting the effectiveness of a generic targeting strategy. Using an orthogonal experimental design, we explore the impact of two factors on the WTP for vitamin D enrichment in eggs: whether the information is person-specific or generic; and the presence of a health claim explaining the vitamin D enrichment. Results indicate that it is the provision of information, not the health claim, that influences WTP. Both generic and personalised information lead to similar increases in the WTP for vitamin D enrichment. While we only observe a direct effect of generic information on the WTP for vitamin D enrichment, personal information may also operate by increasing the perceived risk of vitamin D deficiency. Our results support the use of personalised health information during the choice task as a means of increasing the sales of healthy products.