Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12066
Notes:
Online from publishing organization website. 5 pages., Report of letters sent to companies making questionable COVID-19 claims of treatments, prevention, or cures. Brief descriptions of the 45 disputed claims, ranging from musical medicine to holistic health acupuncture.
Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."
Frandsen, Finn (author) and Johansen, Winni (author)
Format:
Book chapter
Publication Date:
2010
Published:
Denmark: Wiley-Blackwell, Chichester, UK.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36168
Notes:
Pages 425-448 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Case study of responses by a Danish-Swedish dairy product marketer swept up in a controversy about Muhammed-related cartoons published in a Danish newspaper. How the marketer responded to negative Middle East reactions, including boycotts of Danish goods.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29178
Notes:
1 page., Author reports feedback from crop producers indicating lack of credibility of advertising appeals that involve yields and the related idea of financial gain.
