Toxic fables: the advertising and marketing of agricultural chemicals in the Great Plains, 1945-1985

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vail, David D. (author)
    Format:
    Journal article
    Publication Date:
    2012-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06004
    Journal Title:
    Endeavour
    Journal Title Details:
    36(4) : 165-173
    Subject Term:
    accuracy, advertising, agri-marketers, appeals (message), chemicals, farm safety, farming methods, history, marketing, marketing techniques, message content, pest management, pesticides, risk communication, safety, health, marketing communication, and bias

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