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    Start Over Publication Year 2018 Subject Term social media Within Last x Years within 25 Years

    1. "Hoping for a reality check:" Droughtstruck farmers cop backlash over social media post

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Groves, Melanie (author)
    Format:
    Radio news report
    Publication Date:
    2018-09-04
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10405
    Notes:
    4 pages., Online from Australian Broadcasting Corporation website., During a severe drought, a Queensland grazier decided to share her story on a social media post that included distressing images of livestock. Unintended consequences included accusations of animal abuse and investigation by Biosecurity Queensland.

    2. "Volunteering is like any other business" - Civic participation and social media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaun, Anne (author) and Julie Uldam (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09677
    Journal Title:
    New Media and Society
    Journal Title Details:
    20(6) : 2186-2207
    Notes:
    Role of social media for civic participation, drawing on Swedish volunteer initiatives that emerged in the context of the migration crisis in 2015 as a case study.

    3. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers-Randolph, Tiffany M. (author), Lundy, Lisa K. (author), Harsh, Jessica L. (author), and Rabon, Raychel (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09222
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(1) Article7

    4. A content analysis of Extension's presence on 1890 Land-Grand University websites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steede, Garrett M. (author), Fischer, Laura (author), Meyer, Diane C. (author), and Meyers, Courtney (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09217
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(1) Article 2

    5. A quantitative assessment of possession rituals and engagement in Pinterest: an examination of the agriculture industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wandersee, Cassie (author) and Baker, Lauri (author)
    Format:
    Paper abstract
    Publication Date:
    2018-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10018
    Notes:
    Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.

    6. A sentiment and content analysis of twitter content regarding the use of antibiotics in livestock

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Garrett M. Steede (author), Courtney Meyers (author), Nan Li (author), Erica Irlbeck (author), Sherice Gearhart (author), and Texas Tech University; University of Minnesota - Twin Cities
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10103
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    Article 4; pgs. 1-16, On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was brought on by the role growth promoters in livestock production play in the development of antibiotic resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to explore sentiment and characteristics of social media content and the characteristics of the key influencers whose opinions had the greatest amount of reach on social media in regard to antibiotic use in livestock and antibiotic resistance. Nuvi, a social media monitoring program, provided sentiment for each tweet and coded 64.8% of the content (n = 129) as negative compared to 38.2% (n = 76) humans coded as negative. The contrast between human coders and Nuvi indicates there could be discrepancies between how Nuvi codes content and the way a human might interpret the content. No key influencer discussed antibiotic use in livestock positively. Findings suggest agricultural communicators should not rely completely on the output from sentiment analysis programs to evaluate how the public discusses issues related to agriculture, particularly controversial issues. Further, agricultural communications practitioners should prioritize monitoring the content shared by key influencers in an effort to better understand the content being shared by the most influential users. Recommendations for future research are provided.

    7. Agricultural communicators' use of mobile devices and social media in USA

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hawley, John L (author), Chowdhury, Ataharul (author), and Hall, Kelsey (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    Australia Pacific Extension
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10914
    Journal Title:
    Rural Extension and Innovation Systems Journal
    Journal Title Details:
    14(1): 101-109
    Notes:
    9 pages., via online journal., Social media platforms and other new technologies support the communication of many topics, both beneficial and controversial to t he development of the agriculture industry. Agricultural communicators’ use of these platforms is critical for engaging with stakeholders and communicating information beneficial to agriculture . The purpose of this study was to explore agricultural communicators’ use of devices and soci al media platforms in the United States. Researchers administered an online, descriptive que stionnaire to collect data from members of the National Association of Farm Broadcasting. A ma jority of respondents used social media for work, with smartphones being the most common device used. Facebook and Twitter were used more than blogs and YouTube to interact with farmer s/ranchers. Respondents agreed that social media allowed them to quickly and conveniently comm unicate with others. Significant relationships existed between perceived usefulness and Pinterest, blogs, and Instagram, while one significant correlation existed between perceiv ed ease of use and Instagram. Respondents should continue to use Facebook and Twitter to enga ge their stakeholder groups in conversations about agriculture.

    8. Agricultural communicators' use of mobile devices and social media in the USA

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hawley, John L (author), Hall, Kelsey (author), and Chowdhury, Ataharul (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA: Australasia-Pacific Extension Network (APEN)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11207
    Journal Title:
    Rural Extension and Innovation Systems Journal
    Journal Title Details:
    14(1) : 101-109
    Notes:
    The article reports findings of a media-use survey conducted among agricultural communicators attending a meeting of the National Association of Farm Broadcasting. A majority of respondents reported using a variety of social media for work, with smartphones being the most common device used. Among other recommendations, authors suggested that respondents should continue to use Facebook and Twitter to engage their stakeholder groups in conversations about agriculture. The survey identified stakeholder groups of the communicator respondents.

    11. Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Opat, Kelsi (author), Magness, Haley (author), Irlbeck, Erica (author), and Texas Tech University
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10154
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    18 pages, via online journal article, Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the crisis. These messages created a sense of transparency, which can increase customers’ trust and brand loyalty. Their consumers largely responded with comments containing overwhelming loyalty themes as well as questions and messages of thanks. Recommendations for agri-food companies include operating transparently before, during, and after a crisis. Organizations should follow Blue Bell’s example and avoid publishing messages that include attacks, denial, scapegoating, or excuses during a crisis.

    12. Building collaboration among program social media managers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stearns, Stacey (author / University of Connecticut)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09900
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 20 pages.

    13. Case studies using social media events and stories to increase program participation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stearns, Stacey (author / University of Connecticut)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.

    15. Closing the extension gap: Information and communication technology in sustainable agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lubell, Mark (author), McRoberts, Neil (author), and University of California, Davis
    Format:
    Journal article
    Publication Date:
    2018-10
    Published:
    Richmond, CA: University of California, Oakland, Division of Agriculture & Natural Resources
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10260
    Journal Title:
    California Agriculture
    Journal Title Details:
    74(4) : 236-242
    Notes:
    7 pages., As the information revolution sweeps through the agricultural sector, extension professionals may be lagging behind their clients in the use of information and communication technology (ICT) such as social media, which could be a valuable tool for outreach and education. We surveyed sustainable agriculture stakeholders in California - extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups - to measure their ICT behavior and attitudes. Drawing on diffusion of innovation theory, we characterized the innovation attributes of ICT that may influence the adoption and use of new technology among extension professionals. We also studied their demographic characteristics to establish whether there was a connection with ICT use. The main perceived benefit of ICT was that it can quickly reach larger, more diverse and more distant audiences. The perceived challenges included lack of professional support, the potential for misinformation on social media platforms, and the time requirements and technical complexity of technology use. Extension professionals experienced these challenges more than other sustainable agriculture stakeholders, creating a technology gap between extension professionals and their clientele. An ICT community of practice and clear organizational guidelines for measuring and reporting performance relating to ICT might help extension professionals dose the gap.

    16. Comparison of extension personnel and supervisor perceptions of communications activities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.

    17. Customer experience with farmers' markets: what hashtags can reveal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pilai, Ladislav (author), Balcarova, Tereza (author), Rojik, Stanislav (author), Ticha, Ivana (author), and Polakova, Jana (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10413
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    21(6) : 754-770
    Notes:
    Social media networks are increasing in popularity and have been integrated into many aspects of daily life. Analysis of the ways in which individuals use social media is important for understanding social, cultural, and environmental issues. This study examines experiences of farmers’ market customers through their self- expression on social networks. Contributions to the Instagram social network based on the #farmersmarket hashtag were gathered on a single day, yielding 19,398 contributions created by 13,862 users. Six major linked hashtags were identified (#Organic, #Fresh, #Food, #Local, #Vegan, and #Healthy), providing key indicators of the characteristics of farmers’ markets that are valued by customers. Four customer segments were identified: Product Oriented, Emotional Oriented, Social Oriented, and Product-Social Oriented, with strong interconnections identified between these communities. The results of this study provide insights into consumer values and behaviors in the farmers’ market context and will be of practical use for future marketing and management.

    18. Customer experience with organic food: global view

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pilař, Ladislav (author), Stanislavská, Lucie Kvasničková (author), Rojík, Stanislav (author), Kvasnička, Roman (author), Poláková, Jana (author), and Gresham, George (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    United Arab Emirates University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10681
    Journal Title:
    Emirates Journal of Food and Agriculture
    Journal Title Details:
    30(11): 918-926
    Notes:
    9 pages., via online journal., In recent years, organic food production has been rising dramatically both in the EU and the USA. Previous research on consumer perception of organic food has mainly employed questionnaire survey methods. However, in the current age of the social network phenomenon,social media could prove to be a rich source of data. Increasingly, consumers are using social networks to share personal attitudes and experiences. This shared content could inform us about consumer opinions. Social network analysis and related sentiment analysis could allow identification of consumers’ experience and feelings about organic food. We investigated the perception of organic food using 1,325,435 Instagram interactions by 313,883 users worldwide. The data were recorded between July 4, 2016, and April 19, 2017. We identified three major hashtag areas (healthy, vegan, and clean food). The sentiment analysis revealed three dominant areas related to the #organicfood hashtag (feelings, taste, and appearance). Cluster analysis extracted four areas, as follows: Healthy living, Vegetarian, vegan, and raw diets, Clean eating, and Active healthy living. The mentioned communities are significant and useful at identification of customers values for farmers organic food product management and marketing communication in terms of product positioning.

    19. Examining internet access and social media application use for online nutrition education in SNAP-Ed participants in rural Illinois

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loehmer, Emily (author), Smith, Sylvia (author), McCaffrey, Jennifer (author), and Davis, Jeremy (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11598
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    50(1) : 75-83
    Notes:
    9 pages., Online via UI e-subscription, Researchers examined Internet access and interest in receiving nutrition education via social media application among low-income adults participating in the Supplemental Nutrition Assistance Program Education (SNAP-Ed).Results indicated similar Internet accessibility in southern Illinois among low-income populations compared with national rural rates. Interest in using online nutrition education varied among participants according to age. Overall, 49% of middle-aged adults aged 33-64 years and 87% of seniors aged 65 years or older reported they would not use online nutrition education.

    20. Factors influencing farmers' adoption of best management practices: a review and synthesis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Liu, Tingting (author), Bruins, Randall J.F. (author), and Heberling, Matthew T. (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09653
    Journal Title:
    Sustainability
    Journal Title Details:
    10, 432

    22. How people share information about food: insights from Tweets regarding two Italian regions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Platania, Marco (author) and Spadoni, Roberta (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11108
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    9(2) : 149-165
    Notes:
    Available online at www.centmapress.org, Describes the type of information regarding food shared on Twitter and what kind of network is established between Twitter users in those cases when the #food in question is associated to a geographical area. Findings highlighted differences between the two networks surveyed, both with regard to the actors involved and to the way in which they share information on Twitter.

    23. Information needs and information-seeking behaviors of urban food producers: implications for urban extension programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kumudu P. P. Kopiyawattage (author), Laura A. Warner (author), and T. Grady Roberts (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    USA: The American Association for Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10111
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    59(3) : 229-242
    Notes:
    Via Online Journal, Extension is challenged with meeting the needs of a variety of stakeholders. As the country becomes more urban, Extension may need to adapt programming to reach new clients. Having an understanding about what, when, and how urban food producers gather information is important to address their needs. Information that is relevant, up-to-date, and meets clients’ needs, enables their ability to adopt new ideas and innovative technologies, providing more opportunities for success. A mixed-method research design explored the information needs and information-seeking behavior of urban food producers in Columbus, Ohio. Urban food producers in this study most needed information to increase food production. Respondents preferred to receive information from the Internet and other electronic media over conventional information sources. This group of urban producers trusted information from university and Extension sources, but expressed mixed opinions about their personal experiences with OSU Extension.

    26. Live from the lab: using Facebook Live to showcase CAES [College of Agricultural and Environmental Sciences] research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Allen, David (author / College of Agricultural and Environmental Sciences, University of Georgia), Melancon, Merritt (author / College of Agricultural and Environmental Sciences, University of Georgia), and Barkdoll, Anthony (author / College of Agricultural and Environmental Sciences, University of Georgia)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09910
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 24 pages. PowerPoint.

    27. Live video streaming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Villegas, Victor (author / Oregon State University Extension Service)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09904
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 13 pages. PowerPoint slides.

    29. Measuring the influence of Twitter-based crisis communications strategies on brand reputation via experimental design

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boman, Courtney (author) and Ellis, Jason (author)
    Format:
    Paper abstract
    Publication Date:
    2018-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10006
    Notes:
    Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018., Describes the research concepts and methods used in this study. Includes no report of findings.

    31. Media placement and promotion: what three years of data tell us

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.

    32. Model Integrated Pest Management Program Delivery for Community Gardeners

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrett, Eric (author / Ohio State University Extension), Kowalski, Jacqueline (author / Ohio State University Extension), and Ohio State University
    Format:
    Online journal article
    Publication Date:
    2018-12
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10117
    Journal Title:
    Journal of Extension
    Journal Title Details:
    56(7)
    Notes:
    5 pages., via online journal, The growth of community gardens has created new opportunities for urban Extension personnel at a time when staffing resources continue to decline. To serve the integrated pest management (IPM) needs of community gardening populations, Extension educators in two urban counties developed an on-site program involving a demonstration kit and planning protocol that Extension educators, program staff, and master gardener volunteers can use to teach IPM. The program provides practical, research-based information to community gardeners, allows Extension to maintain a presence in urban centers, and provides outreach to audiences who may not have used Extension resources historically.

    33. Not Just Funny After All: Sarcasm as a Catalyst for Public Engagement With Climate Change

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Ashley A. (author), Becker, Amy B. (author), and Colorado State University Loyola University Maryland
    Format:
    Online journal article
    Publication Date:
    2018-07-13
    Published:
    United States: SAGE
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11067
    Journal Title:
    Science Communication
    Journal Title Details:
    40(4) : 524-540
    Notes:
    17 pages, via online journal, Sarcastic content is prevalent in online social media, although little research has explored its effects. In this study, we examine how exposure to one-sided versus two-sided sarcastic perspectives on climate change shapes beliefs about climate change. We find that exposure to one-sided messages that use irony to deride those who believe that climate change is a hoax (presented in The Onion) raises belief certainty in and perceived risk of climate change for those who do not already believe climate change is an important issue (N = 141). The two-sided message (presented by The Weather Channel) does not show any effects.

    35. Podcasting 101

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hackett, Jason (author / Kansas State University)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09907
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 47 pages. PowerPoint slides.

    36. Questionnaire vs. social media analysis - case study of organic food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pilar, Ladislav (author), Kvasnickova, Lucie (author), Gresham, George (author), Polakova, Jana (author), Rojik, Stanislav (author), and Petkov, Rosen (author)
    Format:
    Journal article
    Publication Date:
    2018-09-30
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10283
    Journal Title:
    Agris On-line Papers in Economics and Informatics
    Journal Title Details:
    10(3) : 93-101
    Notes:
    via online journal, The amount of European farm acreage devoted to organic foods has been increasing each year over the past three decades, as farmers strive to meet consumer demand for these products. To understand what factors drive this demand, researchers have focused on the end customers' perception of organic food and their motivations to purchase it. The standard research methods are questionnaires and literature review; however, these tend to be expensive, time consuming, or involve work with secondary data. This paper compares 14 studies carried out using standard research methods with the results of a social network analysis based on 344,231 posts by 73,380 Instagram users. The result of the comparison shows that in the case of organic food, the characteristic of "healthy" is the most important one to customers, both based on questionnaire surveys and the social network analysis. Moreover, based on these two analyses, 4 key areas can be identified as factors that are important to customers buying organic food: (1) health consciousness, (2) ecological motives, (3) tasty and (4) hedonism. As the results indicate, social network analysis can be considered a method with a high potential for gaining a greater insight into customers' perceptions.

    38. Social media as a route to developing the agrifood sector in Spain

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mozas-Moral, Adoracion (author), Bernal-Jurado, Enrique (author), Fernandez-Ucles, Domingo (author), and Medina-Viruel, Miguel Jesus (author)
    Format:
    Journal article
    Publication Date:
    2018-06
    Published:
    Italy: New Medit
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12229
    Journal Title:
    New Medit: Mediterranean Journal of Economics, Agriculture and Environment
    Journal Title Details:
    v. 17, iss. 2
    Notes:
    13 pages, The Internet has undoubtedly had an impact on society and brought about considerable changes in the world economy. Social media are prominent among the applications hosted by the Internet. To organisations that make use of them, they present a series of challenges and opportunities that can lead to enhanced business performance and local and regional development. Given the foregoing, the Delphi method was used to assess the impact of social media on product marketing in the Spanish olive oil sector. The findings of this study, based on expert opinion, point to the potential of social media, which in turn makes it necessary to plan for their use.

    39. Social media hypes about agro-food issues: activism, scandals and conflicts

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stevens, T.M. (author), Aarts, N. (author), Termeer, C.J.A.M. (author), and Dewulf, A. (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11475
    Journal Title:
    Food Policy
    Journal Title Details:
    79: 23-34
    Notes:
    12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."

    40. Social media use continues to rise in developing countries but plateaus across developed ones: digital divide remains, both within and across countries

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Poushter, Jacob (author) and Bishop, Caldwell (author)
    Format:
    Research report
    Publication Date:
    2018-06-19
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09671
    Notes:
    Global Attitudes and Trends, Pew Research Center, Washington, D.C. 6 pages.

    41. The communication effectiveness of scientist-stakeholder partnerships addressing agriculture and natural resources issues: An analysis of the media attention and media framing of the Florida water and climate alliance

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Qu, Shuyang (author), Irani, Tracy (author), and Iowa State University University of Florida
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10162
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    15 pages, via online journal article, Scientist-stakeholder partnerships are formed by scientists from academic institutions and industry representatives in an effort to address contingent science issues such as climate change, inform the public and influence public policies. Such organizations often lack expertise in communicating to the public and conducting outreach which are crucial components to building a good reputation. This study selected Florida Water and Climate Alliance [FWCA] as an example of such an organization, exploring its media attention and media framing to assess the visibility and reputation of [FWCA]. Results showed very limited media attention had been devoted to [FWCA]. The framing analysis results indicated that the coverage of [FWCA] is mostly introductory and descriptive information from public institutions, collaborators and funding agencies. These results demonstrate the need for such organizations to increase media visibility and build their reputations through strategic communication. Scientist-stakeholder partnership organizations like FWCA could gain from strategic collaborations with agricultural communications professionals and academic researchers. To better assist in building the reputation for these organizations, recommendations include developing strategic communication plans and conducting research about stakeholders’ and collaborators’ perceptions of an organization’s reputation.

    42. The latest in digital marketing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schenck, Bob (author), Herman, Matt (author), Arnold, James (author), Rao, Steve (author), Tourte, Don (author), West, Bob (author), and Yuskis, Courtney (author)
    Format:
    Journal article
    Publication Date:
    2018-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09299
    Journal Title:
    Agri Marketing
    Journal Title Details:
    56(1) : 16, 18-19

    43. The national, regional and city divide: social media analysis of stakeholders views regarding biological controls. The public reaction to the carp control herpes virus in Australia

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mehmet, Mehmet Ibrahim (author), D'Alessandro, Steven (author), Pawsey, Nicolas (author), and Nayeem, Tahmid (author)
    Format:
    Online journal article
    Publication Date:
    2018-12-01
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10623
    Journal Title:
    Journal of Environmental Management
    Journal Title Details:
    227: 181-188
    Notes:
    8 pages., via online journal., Recent research and practice in environmental management suggest sentiment analysis of social media communication can be a useful tool in stakeholder analysis of environmental policy. This is certainly the case when it comes to the controversial use of biological controls in dealing with invasive species. Current numerical scored approaches of sentiment may not reveal the reasons for support or opposition to environmental policies in this and other areas. In this study, we examine how the use of more in-depth analysis based on what key stakeholders say about this issue in media at a national, city or regional geographic level. The analysis reveals quite different reasons for support and opposition to the biological control of carp in Australia, and that within each stakeholder group it is possible for individuals to hold conflicting views and attitudes on this issue. We find that there are concerns at the national and city level about the impact of the virus and mistrust of government and science and that the carp species may be viewed as a valuable resource. Those responding to regional media expressed hope that the virus may lead to the elimination of the carp problem, however, they were more interested in the possible impact on the local environment. The multi-scaled social media analysis of stakeholder views about the potential biological control of carp in Australia demonstrated how social media comments can be used to explore the nuanced and multidimensional nature of community attitudes and preferences.

    44. The professional field trip: a practical approach to professional development

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martinez, Pamela (author / New Mexico State University), Aguirre, Adrian (author / New Mexico State University), Eiland,Kathryn (author / New Mexico State University), Eshelman, Frank (author / New Mexico State University), and Chamberlin, Barbara (author / New Mexico State University)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09908
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 20 pages. PowerPoint.

    46. The use of Twitter for knowledge exchange on sustainable soil management

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mills, Jane (author), Reed, Matthew (author), Skaalsveen, Kamilla (author), and Ingram, Julie (author)
    Format:
    Online journal article
    Publication Date:
    2018-12
    Published:
    Wiley Periodicals, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11121
    Journal Title:
    Soil Use & Management
    Journal Title Details:
    35:195–203
    Notes:
    9 pages., via online journal., Encouraging the uptake of sustainable soil management practices often requires on‐farm experiential learning and adaptation over a sustained period, rather than the traditional knowledge transfer processes of identifying a problem and implementing a solution. Farmer‐to‐farmer learning networks are emerging with farmers experimenting and sharing knowledge about these practices amongst themselves. One potential communication channel for such interaction and knowledge sharing is social media and Twitter in particular. A content analysis of a Twitter account for an EU research project, SoilCare, and in‐depth qualitative interviews with five farmers using Twitter, was used to illustrate the extent and type of farmer‐to‐farmer knowledge sharing in relation to sustainable soil management practices. Evidence of farmer learning and knowledge sharing on Twitter with respect to these practices was identified. Twitter can capture the immediacy of the field operations and visual impacts in the field. Furthermore, the brief messages channelled through Twitter appeal to time‐constrained farmers. The ability for interaction around particular hashtags in Twitter is developing virtual networks of practice in relation to sustainable soil management. Within these networks, farmer champions are emerging that are respected by other farmers. Twitter works best for those actively seeking information, rather than passive recipients of new knowledge. Therefore, its use with other forms of face‐to‐face interaction as part of a blended learning approach is recommended. Twitter also offers a potential space for other actors, such as researchers and advisers, to interact and share knowledge with farmers.

    47. These college students taught digital skills to journalists in rural Missouri

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hare, Kristen (author)
    Format:
    Article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D11535
    Notes:
    4 pages., Online via Poynter Institute website., Featured a two-way educational program involving professional journalists at local rural newspapers and undergraduate students in the School of Journalism, University of Missouri. This article in the series involved a student working for one week with the editorial staff of the Bowling Green Times newspaper. Student learned about community journalism and shared information about use of social media platforms.

    50. Usability attributes influencing the adoption and use of mobile apps for dissemination of agricultural information

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kandagor, Jonathan C. (author), Githeko, Jason M. (author), and Opiyo, Arnold M. (author)
    Format:
    Online journal article
    Publication Date:
    2018-01-01
    Published:
    eSci Journals Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11160
    Journal Title:
    International Journal of Agricultural Extension
    Journal Title Details:
    6(1)
    Notes:
    9 pages., via online journal., Mobile apps such as social media have friendly attributes and unbiased usage across gender and age; and have become one of the most promising channels for dissemination of agricultural information. The current sources of agricultural information available to farmers do not allow a two-way flow of information and instant feedback. The information disseminated using such channels are generally not customized to specific farmers’ needs. Despite the availability of various mobile apps providing agricultural information, the adoption rate is too minimal. The aim of this study was to determine the usability attributes of social media influencing its adoption and use. A semi-structured questionnaire was used to collect data from a sample of 149 respondents. The respondents were selected through purposive sampling technique from a population comprising of farmers, extension staff, lecturers and students enrolled in agricultural courses participating in the Farm Attachment Program of Egerton University. Data collected was analysed using Statistical Packages for Social Sciences (SPSS) and probit regression was used to analyse expected probability of social media adoption. The findings indicate that the main usability attributes of social media are Ease of use, usefulness, credibility, flexibility and Internet availability. Mobile apps being used to disseminate agricultural information should incorporate some of the usability attributes that have significantly influenced the adoption and use of social media to enhance its uptake and use.

    51. Using ROI tools to drive strategic planning

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    James, Beverly (author / University of Florida)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09911
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint

    52. What's the beef about Facebook: a content analysis of junior cattle breed association engagement on Facebook

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chachere, Leighton (author) and Gibson, Courtney (author)
    Format:
    Paper abstract
    Publication Date:
    2018-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10012
    Notes:
    Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.

    53. Which socio-economic indicators influence collective morality? Big data analysis on online Chinese social media

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zhang, Yu (author) and Yu, Feng (author)
    Format:
    Journal article abstract
    Publication Date:
    2018-02-06
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09652
    Journal Title:
    Emerging Markets Finance and Trade
    Journal Title Details:
    54(4) : 792-800
    Notes:
    Analysis of an online social microblog, Sina Weibo. Researchers found that "the poor and rich areas were more willing to behave immorally, and the relation between GDP and collective moral motivation was curved. Also, normal people were less ethical when prices increased than when incomes decreased. Ecological construction and the value added by industries which used more farmers and off-farm workers were both correlated with morality. We also found a dark side to science and technological innovation, which harmed collective morality when areas grew richer."

    54. Why websites work: An examination of interdisciplinary agricultural center websites

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLeod, Ashley (author), McKee, Valerie (author), Woodall, Savannah (author), McKee, Brandon (author), and Rumble, Joy (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10138
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    16 pages, via online journal article, This study examined the online content of interdisciplinary agricultural center webpages. Content modification dates, mission statements, and content were determined through a content analysis. Many of the websites did not mention a modification date for the content, while many websites had outdated content mostly older than six months. More than two-thirds of the websites provided PDFs that visitor could download to learn more about topics, by many of the websites lacked any media element that was being coded. Additionally, many websites did not use multiple forms of media. More than half of the websites were coded as lacking any social media content or plugins, but out of the websites that did include social media content, Facebook was the most prevalent. The commonalities between the center’s mission displayed on the website and the content theme were analyzed and chi-square tests provided the degree of association. A significant association existed and an alignment between communication strategies and missions of the centers was concluded, which is important when organizations communicate about agricultural science as indicated by previous literature. It is recommended that centers communicate via their websites in a timely manner and allow modification times to be seen to viewers to show their information is up-to-date. Website media content should also be diversified and communicators of these centers should explore the unique communication opportunities provided by social media. Future research should explore the target audience of interdisciplinary agricultural centers and should analyze the messages centers are using to communicate with those audiences.

    55. Wind, power, and the situatedness of community engagement

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Hyomin (author), Cho, Seung Hee (author), and Song, Sungsoo (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10591
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    28(1): 38–52
    Notes:
    15 pages., via online journal., Jeju, an island in Korea, became a place to site wind turbines with an unusually high level of public acceptance. Based on interviews, media analyses, and policy research, we found that the collective memory of socio-economic deprivation enabled community engagement to matter to residents, the provincial government, and environmental activists. It was within socio-historically contextualized processes of articulating the vision of a “good” society that an actual form of community engagement, however inadequate it might appear to some, became relevant to stakeholders in a particular locality. We emphasize that community engagement in renewable energy governance does not have one but multiple and situated ways of mattering depending on local contexts.