What's the beef about Facebook: a content analysis of junior cattle breed association engagement on Facebook

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chachere, Leighton (author) and Gibson, Courtney (author)
    Format:
    Paper abstract
    Publication Date:
    2018-02
    URL:
    https://sites.google.com/a/extension.org/saasagcomm/proceedings
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10012
    Subject Term:
    beef, cattle, content analysis, graphics, livestock, media effectiveness, organizational communication, organizations, video, visual communication, youth, social media, Facebook, social networking, and engagement
    Notes:
    Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.

    Tools