Publication Year: 2018 / Subject Term: attitudes / Within Last x Years: within 25 Years

Start Over Publication Year 2018 Subject Term attitudes Within Last x Years within 25 Years

1. 2018 food and health survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2018
Published:: USA: International Food Information Council Foundation, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09672
Notes:: 63 pages.

2. A consumer behaviour approach to analyse handmade and locally made agrifood products in western Honduras

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Salazar-Ordonez, Melania (author), Cordon-Pedregosa, Rosa (author), and Rodriguez-Entrena, Macario (author)
Format:: Journal article
Publication Date:: 2018
Published:: Honduras: AgEcon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10584
Journal Title:: Economia Agraria y Recursos Naturales
Journal Title Details:: 18(2) : 5-27
Notes:: 23 pages., via database., Results of this study indicate that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and are younger. Authors offer suggestions for improving communications.

3. A dangerous disconnect - new research IDs food and ag trust gaps

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2018-01-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10395
Notes:: 3 pages., From http://www.foodintegrity.org, Online from the Center for Food Integrity, Gladstone, Missouri.

4. A farm newspaper capitulates to advertiser pressure: determinants of readers’ attitudes toward the firing of an editorial cartoonist

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rodriguez, Lulu (author), Kulpavaropas, Supathida (author), and University of Illinois at Urbana-Champaign
Format:: Online journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10153
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: 18 pages, via online journal article, On April 2016, the weekly Farm News cut its ties with veteran freelancer Rick Friday who drew a cartoon that called attention to how much the CEOs of large agricultural corporations are paid. This study examines the determinants of people’s attitudes toward Mr. Friday’s firing. Using data gathered from a national online survey of newspaper readers, this study traced the antecedents of these attitudes. While the incident drew strong negative reactions, we found that public attitudes were strongly mediated by readers’ attitudes toward Big Ag advertisers. That is, those who saw Big Ag in a positive light were more inclined to report less negative attitudes toward the firing. Another factor that influenced public reaction is the way people perceived the relationship between the farm press and their large corporate advertising sponsors. These findings indicated audience awareness of the synergy between content making and profit making in the farm news business, and that readers saw the relationship between big advertisers and the press as not necessarily adversarial. Those in agricultural states tended to see the editorial cartoon and the firing incident as more relevant to their lives than their counterparts in non-agricultural areas. However, the perceived relevance of the editorial cartoon and the firing incident had no bearing on people’s attitudes toward the incident. Implications of the findings on fostering a healthy relationship between farm newspapers, their readers, and the agribusinesses that advertise in them are discussed.

5. Adoption of crop insurance and impact: insights from India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aditya, K.S. (author), Khan, Md. Tajuddin (author), and Kishore, Avinash (author)
Format:: Journal article
Publication Date:: 2018
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10284
Journal Title:: Agricultural Economics Research Review
Journal Title Details:: 31(2) : 163-174
Notes:: Via journal online., Agriculture is inherently a risky enterprise because of its dependence on rainfall. To mitigate risks, farmers diversify crops and enterprises, maintain stabilization account or resort to the sale of assets. Crop insurance is a complementary institutional mechanism that aids farmers to cope with risks better.Considering the importance of crop insurance in risk mitigation, this paper using data from a large-scale farmers’ survey we identify the factors that influence farmers’ decision to buy crop insurance and subsequently assess its impact on farm income, production expenses and productive investments in agriculture. Farmers’ adoption of crop insurance is low— 4.80% kharif season and 3.17% in the rabi season mainly on account of lack of awareness about insurance products. Nevertheless, the probability of adoption of insurance is higher for those who experience higher crop loss and have some formal training in agriculture. The subsidy on premium also positively influences crop insurance uptake decisions. On the other hand, the factors like the lower social status, tenant farming and exposure to deficit-rainfall in the previous year are negatively associated with the decision to insure. The results on the impact of insurance are not conclusive to prove that insured farmer subsumes higher risks compared to the uninsured.

6. Ag safety - communication is key

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 2018-01
Published:: USA: Upper Midwest Safety and Health Center, Minneapolis, Minnesota.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09325
Notes:: 3 pages.

7. Agricultural extension and production agriculture the good, the bad and the opportunity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paine, Darin James (author) and Texas A&M University
Format:: Dissertation
Publication Date:: 2018
Published:: Ann Arbor: ProQuest
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10475
Notes:: 59 pages., ISBN: 9780438880009, Via ProQuest Dissertations and Theses., The purpose of this study is to understand successful and failed partnerships between industries in production agriculture and Agricultural Extension services in order to determine appropriate avenues for mutually beneficial relationships. Participants across various industries in production agriculture were surveyed in order to provide their perception of partnerships with Extension. Using phenomenology as qualitative research the results indicate a clear disconnect between production agriculture and Extension. Production agriculture industries highlight certain programs and elements within Extension that contribute to successful partnerships. However, a lack of expertise and communication by Extension personnel contribute to failed partnerships, or worse, no working relationship whatsoever. The data includes overarching concepts and meaning as to why partnerships are considered successful or not. Production agriculture is turning to other organizations for collaboration that perform similar work to Extension including non-governmental organizations. However, industries in production agriculture identify opportunities to create new or improve upon existing partnerships with Extension.

8. Americans are divided over whether eating organic foods makes for better health

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strauss, Mark (author)
Format:: Research report
Publication Date:: 2018
Published:: USA: Pew Research Center, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11397
Notes:: 5 pages., Via online from website., Results of a national survey among U.S. adults suggest that "Americans are closely divided over the health benefits of organic produce."

9. Analyzing media coverage of agricultural health and safety issues

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lundy, Lisa K. (author), Rogers-Randolph, Tiffany M. (author), Lindsey, Angela B. (author), Hurdle, Clay (author), Ryan, Heather (author), Telg, Ricky W. (author), Irani, Tracy (author), and University of Florida
Format:: Online journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10155
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: 16 pages, via online journal article, Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of the frames outlined by Valkenburg et al. (1999). In this study, the most prominent frame was the human interest frame, followed by responsibility, economic consequences, and conflict. Frames carry a great deal of weight in shaping individuals’ opinions, attitudes, and actions towards agriculturally based messages; therefore it is essential for agricultural communicators to understand the framing of agricultural health and safety issues. Acknowledging the frames used in the reporting of agricultural issues allows agricultural communicators to enter into informed interactions with media outlets and better prepare the resources they provide to them. These framing analyses also provide agricultural communicators with a solid foundation on which to best position and frame their messaging on behalf of the industry. Further research is recommended to examine frames from an audience perspective and to investigate the impact of human interest frames in the presentation of agricultural news articles.

10. Animal welfare, children's education, hunger are top three causes Americans care about in 2018

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2018-04-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09388
Notes:: Online from Ketchum.com. 3 pages.

11. Application of multiple behaviour change models to identify determinants of farmers' biosecurity attitudes and behaviours

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richens, I.F. (author), Houdmont, J. (author), Wapenaar, W. (author), Shortall, O. (author), Kaler, J. (author), and O'Connor, H. (author)
Format:: Journal article
Publication Date:: 2018
Published:: United Kingdom
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10193
Journal Title:: Preventive Veterinary Medicine
Journal Title Details:: 155 : 61-74
Notes:: 13 pages., Via UI online subscription.

12. Attitudes and preferences of Kosovar consumers towards quality and origin of meat

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wongprawmas, Rungsaran (author), Canavari, Maurizio (author), Imami, Drini (author), Gjonbalaj, Muje (author), and Gjokaj, Ekrem (author)
Format:: Journal article
Publication Date:: 2018
Published:: Kosovo
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11659
Journal Title:: Studies in Agricultural Economics
Journal Title Details:: 120(3) : 126-133
Notes:: 9 pages., Online via AgEconSearch., Researchers examined Kosovar consumers' characteristics, attitude and preferences towards meat. Results suggested that they perceived country of origin, especially domestic origin, as an indicator of quality and safety of meat. Research identified two consumer profiles: conservative and innovative food consumers.

13. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
Journal Title:: Journal of Promotion Management
Journal Title Details:: 24(2) : 251-269
Notes:: 20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.

14. Careers in dairy: Adolescents perceptions and attitudes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beecher, Marion (author), Gorman, Monica (author), Kelly, Paida (author), and Horan, Brendan (author)
Format:: Online journal article
Publication Date:: 2018-10-23
Published:: Ireland: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10879
Journal Title:: Journal of Agricultural Education and Extension
Journal Title Details:: 29(5) : 415-430
Notes:: 15 pages, online journal article, Purpose: This paper examines the attitudes and perceptions of Irish adolescents towards potential careers in dairy farming within the context of generational renewal for a dynamic agri-food sector. Design/methodology/approach: The lens of occupational choice theory was used to present a framework within which potential careers are considered. A questionnaire-survey was undertaken with 490 Irish adolescents (15–18 yrs). Findings: While parents have the greatest influence on the career choices of adolescents, there was a positive correlation between studying agricultural science in school and considering an agricultural related career. Adolescent's attitudes towards careers in dairy farming were subject to perceptions about gender, farm ownership, potential income and work-life balance. There was a high degree of openness to gaining work experience on dairy farms. Practical implications: With an increased interest in agricultural science in second level schools in Ireland, the findings point to opportunities to influence awareness and attitudes of adolescents and their parents about career possibilities in dairy farming and to encourage both familial and non-familiar generational renewal. Theoretical implications: The paper contributes an understanding of career choices and aspirations in adolescence to add to the growing body of literature on generational renewal in farming. Originality/value: This paper focuses specifically on dairy farming, providing more detailed information about adolescents’ perceptions of dairy farming careers. The study highlights the positive relationship between studying agricultural science in school and subsequent interest in agricultural related careers. The results indicate that generation renewal in agriculture can be enhanced by giving increased attention to agriculture in school curricula.

15. Case study integration in the undergraduate classroom: can we enhance willingness to communicate?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harsh, Jessica (author), Lamm, Alexa (author), Telg, Ricky (author), and Meyers, Courtney (author)
Format:: Paper abstract
Publication Date:: 2018-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10019
Notes:: Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.

16. Challenges in the teaching of environmental journalism

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Neuzil, M. (author), Freedman, E. (author), Poulson, D. (author), and Duffy, K. (author)
Format:: Journal article summary
Publication Date:: 2018
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11414
Journal Title:: Applied Environmental Education & Communication
Journal Title Details:: 17(4) : 323-334
Notes:: 2 pages., Research summary via online from the North American Association for Environmental Education., Researchers interviewed 11 environmental or science journalism educators from four-year institutions and identified four common challenges: (1) keeping up with technology, (2) student interest, (3) environmental advocacy among students; and (4) lack of potential careers in the field. They suggested pre-requisites.

17. Communication to public is challenge and opportunity for ag

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smith, Ron (author)
Format:: News article
Publication Date:: 2018-11-26
Published:: USA: Prairie Farmer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10134
Notes:: via online news article

18. Consumer acceptance of innovations in food: a survey among Polish consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sajdakowska, Marta (author), Jankowski, Paweł (author), Gutkowska, Krystyna (author), Guzek, Dominika (author), Żakowska‐Biemans, Sylwia (author), and Ozimek, Irena (author)
Format:: Online journal article
Publication Date:: 2018
Published:: Wiley Periodicals, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10686
Journal Title:: Journal of Consumer Behaviour
Journal Title Details:: 17: 253– 267
Notes:: 15 pages., via online journal., The aim of the study was to examine the possible factors that might contribute to consumer acceptance of food innovations. Particular attention was paid to 3 main factors: (a) relationship between socio‐demographic determinants and level of consumer innovation, (b) evaluation of consumer innovation acceptance, particularly toward animal‐derived food products, and (c) consumer preferences for health‐promoting food innovation over time. Studies were conducted using quantitative research methods in 2004 and 2011. An organic method of production, least important in 2004, was top rated in 2011, and ease of preparation dropped to the bottom of the list in 2011, whereas food origin, low fat, and sugar content were ranked in the first group of the considered factors in 2011. Since 2004, consumers have become used to products with various innovations. The new generation of Poles is relatively more open to new food products, due to the wide range of food products available on the free market. Furthermore, the group of well‐educated consumers with a higher level of income has increased in size, and this includes people interested in knowledge of a product's nutritional value and its health impact. Our study extends existing research in the area of understanding consumer expectations toward food innovations. The results not only contribute to the field of consumer behavior but also have practical potential for food market applications, especially for companies operating on or planning to enter the Polish food market, and which could be used for developing communication strategies.

19. Consumer satisfaction in alternative food networks (AFNs): evidence from Northern Italy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carzedda, Matteo (author), Marangon, Francesco (author), Nassivera, Federico (author), and Troiano, Stefania (author)
Format:: Online journal article
Publication Date:: 2018-11
Published:: Italy: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10252
Journal Title:: Journal of Rural Studies
Journal Title Details:: (64) : 73-79
Notes:: 7 pages., Via online journal, The emergence of Alternative Food Networks (AFNs) has drawn the attention of researchers from various fields, who try to understand and explain these new phenomena. The purpose of this paper is to explore how personal attitude and product quality perception influence relative satisfaction over participation in AFNs, therefore contributing to the literature on socially conscious consumerism. Structural Equation Modeling is used to investigate the determinants of consumers' attitudes towards AFNs, its influence on perceived quality of food products, and their relative influence over satisfaction with participation in AFNs. A survey was conducted among 210 AFN participants. The results from this study suggest that consumers' attitude towards AFNs directly influences the perceived quality of food products; moreover, the analysis confirms the relationship between these two elements and overall satisfaction with participation in AFNs. Finally, the research provides suggestions on how to improve consumers’ involvement and mainstream AFNs.

20. Consumers' perspective on dual-purpose chickens as alternative to the killing of day-old chicks

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brummer, Nanke (author), Christoph-Schulz, Inken (author), and Rovers, Anja-Karolina (author)
Format:: Journal article
Publication Date:: 2018
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11080
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 9(5) : 390-398
Notes:: Available online at www.centmapress.org, Results indicated that study participants had specific expectations regarding the husbandry conditions, but also regarding the product characteristics and the labelling of dual-purpose chickens.

21. Corn + Soybean Digest releases results of its technology adoption survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lawton, Kurt (author)
Format:: Research summary
Publication Date:: 2018-04-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09420
Notes:: Online via AgriMarketing Weekly. 2 pages.

22. Corteva releases study on women in agriculture: key findings

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2018-10-15
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10013
Notes:: Research summary from Corteva Agriscience retrieved online via Agri Marketing Weekly. 2 pages., Results of a survey among 4,160 respondents from 17 countries.

23. Creating relevancy in scientific information: an analysis of the impact of motivational salience and involvement on visual attention

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fischer, Laura (author), Meyers, Courtney (author), Cummins, R. Glenn (author), Gibson, Courtney (author), and Baker, Matt (author)
Format:: Paper abstract
Publication Date:: 2018-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10010
Notes:: Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.

24. Curricula influence college student knowledge and attitudes regarding invasive species

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Waliczek, Tina M. (author), Parsley, Kathryn M. (author), Williamson, Paula S. (author), Oxley, Florence M. (author), and Texas State University The University of Memphis Austin Community College
Format:: Journal article
Publication Date:: 2018-08
Published:: United States: American Society for Horticultural Science
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10330
Journal Title:: HortTechnology
Journal Title Details:: 28(4) : 548-556
Notes:: 9 pages., Via online journal., Negative impacts from invasive species present a global problem. Consequently, invasive species biology has emerged as an important subdiscipline of conservation biology. One of the goals of invasive species biology is to educate the public about impacts and potential control of invasive species. The purpose of this study was to determine if a lecture, a lecture and laboratory learning model, or both influence college student learning gains and whether increase in knowledge results in changes in attitudes about invasive species. A pre- and posttest instrument that measured knowledge and attitudes of invasive species was administered to several different classes of students at a university and community college. One group of students received a lecture and laboratory curriculum between the pre- and posttest (the lecture and laboratory treatment group). A second group of students received a lecture between the pre- and posttest (the lecture-only treatment group) and a third group received no instruction between tests (the control group). The lecture was in the form of an electronic presentation, whereas the laboratory curriculum included a case study, a visual aid, and a scavenger hunt to educate students about examples of invasive plant and animal species. In all classes and groups, there were at least 2 weeks between administering the pre- and posttest. Results showed that the control group scores were not different between the pre- and posttest. However, both the lecture-only and the lecture and laboratory treatment groups had scores that changed after receiving the curricula. In addition, there was an effect of curricula on student learning for the three conditions. The differences between the group that received no curricula vs. the two that did indicated that the curricula were effective teaching interventions to help students become more educated about invasive species.

25. Defining U.S. consumers' (mis)perceptions of pollinator friendly labels: an exploratory study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Khachatryan, Hayk (author) and Rihn, Alicia (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09659
Journal Title:: International Food and Agribusiness Management Review
Journal Title Details:: 21(3) : 365-378

26. Determining the effects of evidence-based messaging on millennial agriculturalists' attitudes towards genetically modified (GM) foods

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ballmer, Erica M. (author) and Purdue University
Format:: Thesis
Publication Date:: 2018-01-01
Published:: Ann Arbor: ProQuest
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10474
Notes:: 126 pages., ISBN: 9780438013049, Via ProQuest Dissertations and Theses., Genetically modified foods and crops are a topic of heated debate in the United States. As with all issues, messaging has the potential to influence and change an individual’s attitude. Through the lens of social judgment theory, this quasi-experimental study investigated the influence of an evidence-based message on millennial agricultural students’ attitudes towards genetically modified foods and crops, while taking into account participants’ ego-involvements for the issue. Sixty-nine undergraduate students in the College of Agriculture participated in this study – comprised of a pre-test and post-test questionnaire with an evidence-based message intervention between. The major finding from this study was that for the issue of genetically modified foods, millennial agricultural students’ with high ego-involvement are capable of attitude change and moving their anchor points in the direction of viewing genetically modified foods and crops less favorably than prior to the evidence-based message intervention. This result was unexpected, but important. Another key finding is that the majority of millennial agricultural students reported holding favorable attitudes towards genetically modified foods. In regards to the risks of genetically modified foods, the majority of participants disagreed that there is any risk associated with eating genetically modified foods and were neutral towards any environmental risks of genetically modified crops. This study also investigated the role of ego-involvement and the widths of the latitudes of acceptance, noncommitment, and rejection. While there was a trend for the latitude of acceptance to increase and for the latitude of rejection to decrease for both the high and low ego-involvement groups, these findings were insignificant. Overall, this study’s findings provides great insight to science communicators who are messaging with the goal of influencing attitude change. Utilizing key elements of science communication including, weight of evidence reporting, weight of experts reporting, reinforcement of self-identity, credibility, valence, and framing theory, it is possible to influence attitude change, at least for millennial agricultural students with high ego-involvement for the issue of genetically modified foods. Future research should expand to include other segments of the population, as well as other science issues.

27. Eating animals: the influence of food-based narratives

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Spolarich, Gillian (author), Ruth-McSwain, Amanda (author), and Lundy, Lisa K. (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09219
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(1) Article 4
Notes:: College student reactions to a book of that title.

28. Examining internet access and social media application use for online nutrition education in SNAP-Ed participants in rural Illinois

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Loehmer, Emily (author), Smith, Sylvia (author), McCaffrey, Jennifer (author), and Davis, Jeremy (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11598
Journal Title:: Journal of Nutrition Education and Behavior
Journal Title Details:: 50(1) : 75-83
Notes:: 9 pages., Online via UI e-subscription, Researchers examined Internet access and interest in receiving nutrition education via social media application among low-income adults participating in the Supplemental Nutrition Assistance Program Education (SNAP-Ed).Results indicated similar Internet accessibility in southern Illinois among low-income populations compared with national rural rates. Interest in using online nutrition education varied among participants according to age. Overall, 49% of middle-aged adults aged 33-64 years and 87% of seniors aged 65 years or older reported they would not use online nutrition education.

29. Exploring influences of different communication approaches on consumer target groups for ethically produced beef

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Risius, Antje (author) and Hamm, Ulrich (author)
Format:: Journal article
Publication Date:: 2018
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10226
Journal Title:: Journal of Agricultural and Environmental Ethics
Journal Title Details:: 31 : 325-340

30. Factors affecting paddy farmers' perception of utilizing agricultural machines in Indonesia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pullaila, Ani (author), Amrullah, Eka Rastiyanto (author), Astuti, Yati (author), and Ishida, Akira (author)
Format:: Journal article
Publication Date:: 2018-08
Published:: Indonesia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12002
Journal Title:: Journal of Agricultural Extension and Rural Development
Journal Title Details:: 10(8) : 150-157
Notes:: 8 pages, Online via UI Library electronic subscription., Research identified factors farmers' negative perception on utilizing rice transplanters and combine harvesters. Findings suggested that government agricultural extension services play a significant role in lessening farmers' negative perceptions.

31. Factors influencing farmers' adoption of best management practices: a review and synthesis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Liu, Tingting (author), Bruins, Randall J.F. (author), and Heberling, Matthew T. (author)
Format:: Journal article
Publication Date:: 2018
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09653
Journal Title:: Sustainability
Journal Title Details:: 10, 432

32. Fair to the cow or fair to the farmer? The preferences of conventional milk buyers for ethical attributes of milk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Markova-Nenova, Nonka (author) and Watzold, Frank (author)
Format:: Journal article
Publication Date:: 2018
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10314
Journal Title:: Land Use Policy
Journal Title Details:: 79 : 223-239
Notes:: Via UI online subscription.

33. Farmers should use emotion to tell ag's story

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Quinlan, Erica (author)
Format:: Journal article
Publication Date:: 2018-02-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09362
Journal Title:: Illinois AgriNews
Journal Title Details:: 40(49) : A4

34. Farmers' perception about quality of planted seed yam and their preferences for certified seed yam in Ghana

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Boadu, Paul (author), Aidoo, Robert (author), Ohene-Yankyera, Kwasi (author), Kleigh, Ulrich (author), Abdoulaye, Tahirou (author), Maroya, Norbert (author), Orchard, John (author), and Bekoe, Stephen (author)
Format:: Journal article
Publication Date:: 2018
Published:: Ghana
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11664
Journal Title:: International Journal of Food and Agricultural Economics
Journal Title Details:: 06(3) : 71-83
Notes:: 14 pages., Online via AgEconSearch., Results of surveying among 380 yam farmers indicated that farmers generally agree that use use of certified seed yam would help to improve yield because of minimum to no disease/pest infestation. Farmer educational level, experiences, access to extension services and household incomes were factors influencing farmers' perception about quality of seed yam cultivated. Authors recommended promotion of farmer education through increased access to extension services.

35. Florida consumers' latitudes of acceptance, rejection, and noncommitment of genetically modified food information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth, Taylor (author) and Rumble, Joy (author)
Format:: Paper abstract
Publication Date:: 2018-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10003
Notes:: Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.

36. Food justice and narrative ethics: reading stories for ethical awareness and activism

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dixon, Beth A. (author)
Format:: Book
Publication Date:: 2018
Published:: International: Bloomsbury Academic, London, UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09973
Notes:: 177 pages.

37. Food trends on the tip of the tongue in 2019

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Blog
Publication Date:: 2018-11-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09930
Notes:: Online from Tyson Foods, Springfield, Arkansas. 10 pages., Report based on predictions from a "Trendtellers Council" of Tyson employees. They were invited to identify "what's next on the horizon when it comes to food."

38. From how consumers categorize natural food to their buying methods: a comparative study between France and Israel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mathiot, Louis (author)
Format:: Journal article
Publication Date:: 2018
Published:: International: AgEcon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10582
Journal Title:: Rev Agric Food Environ Stu
Journal Title Details:: 99 : 57-76
Notes:: 20 pages., via databse., Based on a qualitative investigation comparing the ways in which French and Israeli Bordinary consumers view naturalness in food, this paper questions the choices they make in terms of food supply and their relations to the food production processes and the retail channels. The results of the study highlight that these representations, with the categorizations in which they are embodied, are strongly influenced by the context of life and the socio-cultural affiliations of these consumers. The comparison between the two countries allows to underline that the logic of categorization of the natural, and the related practices, are characterized by significant differences due to food cultures and relations of trust or mistrust regarding the food chains and industries. More broadly, the article demonstrates that investigating the conceptions that consumers have of naturalness is a relevant analyzer of their dietary decisions and their perceptions of food production and distribution systems.

39. Gender and GMOs: Understanding Floridians attitudes toward GMOs through the lens of Social Judgment Theory

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rumble, Joy N. (author), Lundy, Lisa K. (author), Martin, Brittany (author), Anderson, Sandra (author), and University of Florida
Format:: Journal article
Publication Date:: 2018-02-13
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10168
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(4)
Notes:: 14 pages, via online journal, Social judgement theory was utilized to determine if men and women showed different acceptance of messages about genetically modified (GM) foods. The primary objective was to determine if females and males had a different latitude of acceptance toward statements about GM foods. Researchers found significant differences between males and females with more males accepting messages about GM foods than females. Additionally, there were several statements with wide latitudes of acceptance across genders. These statements represent a common ground and are a good starting point for conversations about GM food.

40. German pic farmers' attitudes toward animal welfare programs and their willingness to participate in these programs: an empirical study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: von Hardenberg, Louisa (author) and Heise, Heinke (author)
Format:: Journal article
Publication Date:: 2018
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11110
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 9(3) : 289-301
Notes:: Available online at www.centmapress.org, Four factors and three farmer groups were identified which significantly differed regarding their attitudes towards animal welfare programs and willingness to participate in them. Authors cited evidence of need to design tailor-made strategies for communicating with farmers about this subject.

41. Herd dynamics reflect constraint for pig production and farmer attitudes in smallholder systems in Lao PDR

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tiemann, Tassilo T. (author), Phengvilaysouk, Ammaly (author), and Keonouchanh, Soukanh (author)
Format:: Journal article
Publication Date:: 2018
Published:: Laos
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10191
Journal Title:: Animal Production Science
Journal Title Details:: 58 : 2158-2166
Notes:: Via UI online subscription.

42. How consumers use mandatory genetic engineering (GE) labels: evidence from Vermont

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kolodinsky, Jane (author), Morris, Sean (author), Pazuniak, Orest (author), and University of Vermont
Format:: Journal article
Publication Date:: 2018-10-29
Published:: United States: Springer Netherlands
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10315
Journal Title:: Agriculture and Human Values
Journal Title Details:: 36(1) : 117-125
Notes:: 9 pages., Via online journal., Food labels legislated by the U.S. government have been designed to provide information to consumers. It has been asserted that the simple disclosures “produced using genetic engineering” on newly legislated U.S. food labels will send a signal that influences individual preferences rather than providing information. Vermont is the only US state to have experienced mandatory labeling of foods produced using genetic engineering (GE) via simple disclosures. Using a representative sample of adults who experienced Vermont’s mandatory GE labeling policy, we examined whether GE labels were seen by consumers and whether the labels provided information or influenced preferences. Nearly one-third of respondents reported seeing a label. Higher income, younger consumers who search for information about GE were more likely to report seeing a label. We also estimated whether labels served as information cues that helped reveal consumer preferences through purchases, or whether labels served as a signal that influenced preferences and purchases. For 50.5% of consumers who saw a label, the label served as an information cue that revealed their preferences. For 13% of those who saw the label, the label influenced preferences and behavior. Overall, for 4% of the total sample, simple GE disclosures influenced preferences. For a slight majority of consumers who used a GE label, simple disclosures were an information signal and not a preference signal. Searching for GE information, classifying as female, older age and opposing GE in food production significantly increased the probability that GE labels served as an information source. Providing such disclosures to consumers may be the least complex and most transparent option for mandatory GE labeling.

43. How do human values influence the beef preferences of consumer segments regarding animal welfare and environmentally friendly production?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sonoda, Yuta (author), Oishi, Kazato (author), Chomei, Yosuke (author), and Hirooka, Hiroyuki (author)
Format:: Online journal article
Publication Date:: 2018-12
Published:: USA: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10179
Journal Title:: Meat Science
Journal Title Details:: 146: 75-86
Notes:: 12 pages., via online journal, Animal welfare and environmental impacts have been emphasized in the sustainable production of livestock. Labels are useful tools for clearly providing such attribute information to consumers. The aim of this study was to evaluate how human values influence consumer segments for beef with information on animal welfare and environmentally friendly production. Using a choice experiment, we examined whether animal welfare and environmentally friendly labels, country of origin and price impact consumer choice. As results, five heterogeneous consumer classes were identified using a latent class model: label conscious, domestic beef preferring, price conscious, animal welfare preferring and not interested in production method. Almost 90% of consumers were interested in and willing to pay for beef with animal welfare or environmentally friendly label. The classes with significant preferences for such labeled beef were affected by “openness to change”, “self-enhancement” and “security”. Improving consumer attitudes and strengthening consumer perception towards labeled beef by marketers and policy makers will be required.

44. How to involve rural NEET youths in agriculture? highlights of an untold story

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Simões, Francisco (author)
Format:: Online journal article
Publication Date:: 2018-01-01
Published:: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10640
Journal Title:: Community Development
Journal Title Details:: 49(5): 556-573
Notes:: 19 pages., via online journal., This article discusses how to involve rural youths not in employment, education, or training (or NEETs) in agriculture. A Portuguese network-based project called Terra Nostra, carried out from 2013 to 2015 to engage and train NEETs in ecoagriculture activities, was examined to address this issue. The study focused on three aspects: a reanalysis of Terra Nostra’s final report, based on the bioecological model, targeting typical problems with NEETs’ involvement and how the project aimed to overcome them; the lessons learned from the project according to the literature; and the state of the art regarding identical social interventions with NEETs in Portugal and the rest of Europe. A major conclusion stemming from the analysis is that similar projects will need to address the limitations of employment public services in reaching out to rural NEETs and the state’s excessive protectionism of the sector.

45. Identification of key components for a new urban food strategy - results of a delphi study in Cologne, Germany

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hirsch, Darya (author), Heuschkel, Zoe (author), and Terlau, Wiltrud (author)
Format:: Paper
Publication Date:: 2018
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10930
Notes:: 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck, Austria. International European Forum on System Dynamics and Innovation in Food Networks. 5 pages., Urban food systems consist of many stakeholders with different perspectives, different interests and different governance tools. This study aimed at developing potential future scenarios for the food system of Cologne by analysing the system with a Delphi approach. In our research-design, the suitability of the Delphi-method was evaluated not only as a tool for future modelling and scenario design, but also as a communication tool among the group of participants on a multistakeholder platform. As a case study, the Food Policy Council of Cologne, Germany was used. Cologne can be seen as a forerunner among German cities in the development of a new urban food policy. Some of the successful steps to re-envisioning food as an urban system include joining the Milan Urban Food Policy Pact, the decision of the City Council to become an edible city and the establishment of a Food Policy Council. For the study it was important to capture participants’ visions of a common goal regarding the governance of the urban food system and also to identify mental ‘silos’. It was obvious that the municipality of Cologne together with the Food Policy Council made great efforts towards participatory processes to build a vision for a sustainable and regional food supply. However, many stakeholder-groups in the process still work exclusively among themselves and do not actively practice the confrontation with the viewpoints of other relevant groups. This supports the maintenance of ‘silos’ and leaves little room for face-to-face discussions. Therefore, the primary aim of this study is to explore key components of food provisioning in the future for Cologne while confronting all stakeholders (municipal administration and politicians, farmers and food activists) with the perspectives of all group members. We used a multi-stakeholder Delphi approach with 19 panellists to find out essential components of the municipal regional food provisioning system in Cologne. Unique in this Delphi study is the bringing together of municipal administration, regional urban farmers and food activists. The research is still on-going, but preliminary results show that more communication among all relevant actors, especially horizontally among different city departments, in the urban food system is needed.

46. Identifying and interpreting market information when making business decisions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stamenkovic, Sasa (author) and Stamatovic, Milan (author)
Format:: Journal article
Publication Date:: 2018
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11311
Journal Title:: Ekonomika
Journal Title Details:: 64(3) : 103-121
Notes:: Presents "some of the challenges arising from the growing amounts of information available and exhausting the managements when defining the direction of future development of a company."

47. Impact of the Make Healthy Normal mass media campaign (phase 1) on knowledge, attitudes and behaviours: a cohort study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kite, James (author), Gale, Joanne (author), Grunsell, Anne (author), Bellew, William (author), Lee, Vincy (author), Lloyd, Beverley (author), Maxwell, Michelle (author), Vineburg, John (author), and Bauman, Adrian (author)
Format:: Journal article
Publication Date:: 2018-06
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10376
Journal Title:: Australian and New Zealand Journal of Public Health
Journal Title Details:: 42(3) : 269-278
Notes:: 8 pages.

48. Insects or not insects? Dilemmas or attraction for young generations: a case in Italy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cavallo, Carla (author) and Materia, Valentina C. (author)
Format:: Journal article
Publication Date:: 2018
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11111
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 9(3) : 226-239
Notes:: Available online at www.centmapress.org, Authors address the production of proteins from insects as the next big challenge for Western countries. Results from a sampling of millennials suggested that acceptance is "far to be obtained, although the most powerful driver to insect consumption can be the invisibility of the insect shape."

49. Lab-grown meat is not beef, say ranchers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abbott, Chuck (author)
Format:: News article
Publication Date:: 2018-03-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09225
Notes:: Online via AgriMarketing Weekly. 2 pages., On producing meat from animal cells.

50. Livestock handlers' attitudes, knowledge and current practices towards animal welfare, occupational wellbeing and transport risk factors: a Mexican survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Valadez-Noriega, M. (author), Estevez-Moreno, L.X. (author), Rayas-Amor, A.A. (author), Rubio-Lozano, M.S. (author), and Galindo, F. (author)
Format:: Journal article
Publication Date:: 2018
Published:: Mexico
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10371
Journal Title:: Preventive Veterinary Medicine
Journal Title Details:: 160 : 76-84
Notes:: 9 pages.

51. Majorities see government efforts to protect the environment as insufficient

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2018
Published:: USA: Pew Research Center, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11392
Notes:: 25 pages., Via online., "National survey by Pew Research Center, conducted March 27-April 9 among 2,541 adults, finds pockets of partisan agreement over expanding solar and wind power, though wide political divides remain over increasing fossil fuels through such methods as coal mining, hydraulic fracturing and offshore drilling for oil and natural gas, a pattern consistent with a 2016 Pew Research Center survey."

52. Make way for the paper movement

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Riebel, Philippe (author)
Format:: Commentary
Publication Date:: 2018
Published:: USA: Two Sides North America, Inc., Chicago, Illinois.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D11533
Notes:: 1 page., Online from publisher website. 1 page., Author discussed paper as a "natural fit for the circular economy model," in which recyclable paper-based materials are replacing pollution-oriented plastic packaging as companies look for more sustainable ways to produce their products.

53. Mediating influences of attitude on internal and external factors influencing consumers’ intention to purchase organic foods in China

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chu, Kuo Ming (author)
Format:: Online journal article
Publication Date:: 2018
Published:: MDPI
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10680
Journal Title:: Sustainability
Journal Title Details:: 10(12)
Notes:: 15 pages., Article #: 4690, via online journal., As with environment and sustainable development, there has been a rapid rise in the worldwide consumption of organic foods over the last years, as well as the quickly growing potential of organic markets in China, and their direct influence on consumer health awareness and social opinion. This study provides insights into Chinese consumers’ attitudes toward organic foods and evaluates purchase intention’s impact as a mediator in the relationship between external and internal factors on purchase intention. This empirical study is based on an online questionnaire using a sample of 1421 Chinese consumers. Structural equation modeling (SEM) was used as the main practical approach for data analysis, and six hypotheses were examined. The results show that a more positive attitude on the part of consumers toward organic foods will further reinforce their purchasing intentions, whereas, there was no significant impact of marketing price and communication on consumers’ attitudes toward organic foods. Furthermore, the results show that intention was a full or a whole mediator among the three exogenous constructs of environment awareness, health consciousness, and subjective norms. Based on the findings, marketing communication strategies should concentrate on offering more value to consumers regarding the features of nutritional value. Long-term environment friendliness, health benefits, and social status symbols should be assumed to enhance consumers’ purchase intention in the organic foods industry.

54. Message framing and climate change communication: a meta-analytical review?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Li, Nan (author), Su, Leona Yi-Fan (author), and Association for Communication Excellence
Format:: Journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10165
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(3)
Notes:: 16 pages, via online journal article, This meta-analytic study reviewed experimental studies that examined the effects of message framing on public engagement with climate change. We included 10 studies that used self-reported measures of climate-related attitudes and behaviors, with 26 comparison pairs. The results suggested that message framing generally has a positive effect on individuals’ engagement with climate change and its two sub-categories – behavioral intentions and support for climate policy. More specifically, we found message frames that emphasize the environmental, economic, and moral dimensions of climate change have a small-to-medium size impact on individuals’ engagement with climate change. In contrast, message frames around public health implications or geographical identity barely influence individuals’ engagement with this issue. We discussed the implications on strategic communications of climate change.

55. Move over diets: food influencers shift focus to year-round health

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2018-02-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09331
Notes:: Online from Center for Food Integrity, Gladstone, Missouri. 2 pages., Summary of findings of survey about consumer concerns regarding diet and health.

56. Not Just Funny After All: Sarcasm as a Catalyst for Public Engagement With Climate Change

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Ashley A. (author), Becker, Amy B. (author), and Colorado State University Loyola University Maryland
Format:: Online journal article
Publication Date:: 2018-07-13
Published:: United States: SAGE
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11067
Journal Title:: Science Communication
Journal Title Details:: 40(4) : 524-540
Notes:: 17 pages, via online journal, Sarcastic content is prevalent in online social media, although little research has explored its effects. In this study, we examine how exposure to one-sided versus two-sided sarcastic perspectives on climate change shapes beliefs about climate change. We find that exposure to one-sided messages that use irony to deride those who believe that climate change is a hoax (presented in The Onion) raises belief certainty in and perceived risk of climate change for those who do not already believe climate change is an important issue (N = 141). The two-sided message (presented by The Weather Channel) does not show any effects.

57. One-third of Americans are dieting, including one in 10 who fast - while consumers also hunger for organic, "natural" and sustainable

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2018-05-16
Published:: USA: International Food Information Council Foundation, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09698

58. Organic wine purchase behaviour in Germany: exploring the attitude-behaviour-gap with data from a household panel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schäufele, Isabel (author) and Hamm, Ulrich (author)
Format:: Online journal article
Publication Date:: 2018
Published:: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10691
Journal Title:: Food Quality and Preference
Journal Title Details:: 63: 1-11
Notes:: 11 pages., via online journal., Consumer surveys revealed positive attitudes towards organic wine in large consumer segments. Health, environmental and quality benefits were stated most often as drivers for purchase decisions. However, sales data show that the market share for organic wine is still far below 10% compared to the total wine market in all countries. Obviously, there is a gap between consumers’ attitudes and real purchase behaviour in daily decisions. So far, it is not clear whether there is congruence between consumers’ attitudes and their purchase behaviour and if the attitude-behaviour-gap differs among consumer segments. Consequently, the paper at hand explores the attitude-behaviour-gap with household panel data from the GfK Group by means of a cluster analysis. The results show that even though expenditure shares for organic wine were at a low level, attitudes were in line with purchase behaviour for five out of six clusters. For example, consumers who had the highest expenditure share for organic wine showed strong pro-environmental attitudes and a preference for sustainable products. Therefore, comprehensive communication about sustainability issues, which also includes social aspects, could help to further develop the organic wine market and lead to higher market shares. However, for the low-income consumer cluster, the price of organic wine seemed to be an effective barrier despite their positive attitudes towards environmentalism. Future studies need to consider that the extent of the attitude-behaviour-gap is segment specific.

59. Out of the box: exploring pathways to relevance for the millennial generation

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11333
Notes:: Online from the National Academy of Sciences, Washington, D.C. 22 pages., Report of a national online survey among a representative sample of 18- to 37-year old residents in the United States. Invited information about science topics and other related and unrelated content areas, then build a picture of science relevance and connection from the full pattern of survey responses. "...this investigation represents a crucial first step toward a more data-driven, audience-centric approach to doing public engagement with and for young adults - an approach that is necessary and appropriate for the 21st century."

60. Pastoralist's perceptions on the impact of Vachellia karroo encroachment on communal rangelands of the East Cape, South Africa

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tokozwayo, S. (author), Mopipi, U.K. (author), Timpong-Jones, E.C. (author), Gulwa (author), Thubela, T. (author), and Nyangiwe, N. (author)
Format:: Journal article
Publication Date:: 2018-11
Published:: South Africa
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12000
Journal Title:: Journal of Agricultural Extension and Rural Development
Journal Title Details:: 10(11) : 222-233
Notes:: 12 pages, Online via UI Library electronic subscription. Open access to full text., This study concluded that the small to medium-sized tree, Vachellia karroo, commonly known as sweet thorn, had a negative impact on farmers' production, and sheep and cattle owners observed the encroachment of it as a form of land degradation. Pastoralists said the use of fire and bush clearing could be used to mitigate encroachment. Authors suggested providing training and demonstrations that can complement farmers' knowledge.

61. Paying for digital information: assessing farmers' willingness to pay for a digital agriculture and nutrition service in Ghana

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Palloni, G. (author), Aker, J. (author), Gilligan, D. (author), Hidrobo, M. (author), and Ledlie, N. (author)
Format:: Paper
Publication Date:: 2018
Published:: Ghana
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11668
Notes:: 26 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Researchers assessed farmers' willingness to pay for a newly introduced digital nutrition-sensitive agricultural information service in Ghana, called Vodafone Farmers' Club (VFC). Findings suggested that farmers' willingness to pay for VFC service was high at low prices, then decreased rapidly as the price increased. Women had statistically lower willingness to pay than men, whether for agricultural information only or information involving both agriculture and nutrition.

62. Perceptions of trust: Communicating climate change to cattle producers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Telg, Ricky W. (author), Lundy, Lisa (author), Wandersee, Cassie (author), Mukhtar, Saqib (author), Smith, David (author), Stokes, Phillip (author), and University of Florida Kansas State University Texas A&M University
Format:: Journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10163
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(3)
Notes:: 14 pages; Article 5, via online journal article, The Cattle and Climate Conversations Workshop for Cooperative Extension and Natural Resources Conservation Service, the last activity funded through a multi-regional United States Department of Agriculture’s National Institute of Food and Agriculture (USDA NIFA) grant, took place in October 2016 in Denver, Colorado, for Extension and Natural Resources Conservation Service (NRCS) representatives in the Southwest and Mountain West who work extensively with cattle producers. The purpose of this study was to identify how Extension agents and NRCS personnel in this workshop viewed the issue of “trust,” as it relates to communicating the topic of climate change to cattle producers. Three focus groups, comprised of 29 attendees of the workshop, were conducted simultaneously at the end of the conference. Specific themes about trust included the politically charged nature of climate change, climate change data manipulation, negativity of media surrounding climate change, weathercasters getting predictions wrong, agriculture getting a “black eye” with the public, and participants’ relationships with cattle producers. Findings indicate varying levels of distrust, related to sources of information and influence on the topic of climate change, greatly impact how and whether Extension Service and NRCS employees actually talk “climate change” to cattle producers. Based on the study’s findings, it is recommended that for Extension and NRCS employees to talk about controversial issues, like climate change, it is important to create relationships with clients. In addition, communication and education professionals working with cattle producers should avoid politicizing the topic of climate change if they want climate-related programs to be accepted.

63. Public perspectives on food risks

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Funk, Cary (author), Kennedy, Brian (author), and Hefferon, Meg (author)
Format:: Research report
Publication Date:: 2018
Published:: USA: Pew Research Center, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11395
Notes:: 22 pages., Via online., "Americans are closely divided over health risk from food additives and genetically modified foods."

64. Report: Pork checkoff pays off for producers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2018-02-23
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09341
Journal Title:: Illinois AgriNews
Journal Title Details:: 40(52) : E3

65. Safely through the gate: Exploring media coverage and journalists decisions on the flow of farm safety stories

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Swenson, Rebecca (author), Roiger, Brandon (author), and Murillo, Alexis (author)
Format:: Online journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09958
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(2)
Notes:: 13 pages.

66. Sensory-liking expectations and perceptions of processed and unprocessed insect products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sogari, Giovanni (author), Menozzi, Davide (author), and Mora, Cristina (author)
Format:: Journal article
Publication Date:: 2018
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11079
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 9(4) : 314-320
Notes:: Available online at www.centmapress.org, Results among Italian consumers indicated that texture and appearance of the insect were perceived as stronger barriers than the taste attribute.

67. Smallholder perceptions and communication gaps shape East African riparian ecosystems

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nzau, Joslyn Muthio (author), Rogers, Rebecca (author), Shauri, Halimu Suleiman (author), Rieckmann, Marco (author), and Habel, Jan Christian (author)
Format:: Online journal article
Publication Date:: 2018-12
Published:: Springer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10420
Journal Title:: Biodiversity and Conservation
Journal Title Details:: 27(14) : 3745–3757
Notes:: 13 pages., Via online journal., Human livelihood needs and nature conservation often contradict. Yet, healthy ecosystems are crucial for human livelihood quality. The semi-arid regions of East Africa suffer under demographic pressure and soil depletion. Ecosystem degradation becomes particularly visible along rivers in semiarid regions of south-east Kenya, where former pristine riparian forests have been transformed into agricultural fields and settlements with negative effects on ecosystem services. In this study, we aim to understand how local smallholders perceive the challenges for the riparian ecosystems and what factors affect their engagement in environmental conservation. We surveyed about 200 farmers and performed expert interviews with representatives from governmental institutions from the field of land- and resource management along Nzeeu River in south-east Kenya. We assessed the level of education, land use practices, environmental knowledge, attitudes and the willingness to contribute to nature conservation. We tested for spatial bias to understand smallholders’ perceptions on environmental challenges. Our data show that land division due to inheritance is not perceived as a problem by the farmers. However, owners holding < 1 ha of land property are less willing to spare some of their land for conservation, as opposed to those holding land plots above this size. Despite a high level of general willingness to conserve ecosystems, our data underline that local people hardly actively engage in conservation action. Furthermore, our data indicate a communication gap between local smallholders and regional governmental officers as well as overconfidence in mass media through the radio which can contradict successful adoption of pro-environment behavior. Sustainable land management in our study area is not a matter of education, but depends from the size of land property. There is an urgent need to bridge this communication gap, as a prerequisite to improve sustainable land management.

68. Social ecology in the digital age: solving complex problems in a globalized world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stokols, Daniel (author)
Format:: Book
Publication Date:: 2018
Published:: International: Academic Press Ltd. (Elsevier Science Ltd.)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09271
Notes:: 399 pages.

69. Study takes fresh look at engaging media in farm safety coverage

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2018-01-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09339
Notes:: Online from National Farm Medicine Center, Marshfield, Wisconsin. 2 pages.

70. Survey shows what farmers want from their lenders

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 2018-02-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09337
Notes:: Farm Progress news item online via AgriMarketing Weekly. 1 page.

71. Survey: Nearly half of U.S. consumers avoid GMO foods: large majority primarily concerned about human health impact

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2018-06-27
Published:: USA: International Food Information Council Foundation, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09674
Notes:: 4 pages.

72. Tailoring Extension efforts for promotion of diversified crop rotation systems

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wang, Tong (author), Kasu, Bishal B. (author), Jacquet, Jeffrey (author), and Kumar, Sandeep (author)
Format:: Poster
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09655
Notes:: Poster presentation at the 2018 Agricultural and Applied Economics Association annual meeting, Washington, D.C., August 5-7, 2018.

73. Tax compliance attitude of rural farmers: an analysis based on survey data in Ethiopia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hassen Azime (author) and Gollagari Ramakrishna (author)
Format:: Book chapter
Publication Date:: 2018
Published:: Ethiopia: Springer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10183
Journal Title:: Economic Growth and Development in Ethiopia
Notes:: pgs. 137-158, Online ISBN: 978-981-10-8126-2, Online book chapter in Heshmati, H. and Yoon, H., Growth and Development in Ethiopia: Perspectives on Development in the Middle East and North Africa (MENA) Region, Springer, Singapore., Applying logit regression models, we present the factors that determine the tax compliance attitude of individual smallholder farmers in Ethiopia. The evidence presented in this article is based on the 5th Afrobarometer Survey (2014). We find some similarities and some differences with earlier studies in factors that are correlated with the tax compliance attitude of smallholder farmers in Ethiopia. We argue that tax compliance is a function of individual smallholder farmers and related variables and confirm that people who are happier with open administration arrangements have a tax compliant attitude. Those farmers who perceive that their ethnic group thinks that they have been treated unfairly are less likely to have a tax compliant attitude. Smallholder farmers’ tax knowledge is also significantly correlated with a tax compliant attitude in Ethiopia. We identify a taxpayer’s satisfaction with local government officials as another determinant of tax compliance. These findings are robust to different econometric specifications.

74. Teaching engineering, teamwork and tolerance by bringing multi-discipline, multi-cultural students together via a project of common interest: vertical, hydroponic, smart garden with global and universal (space) applications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruiz-Carpio, Miguel Rafael (author), Safai, Cyrus (author), Djobo, Arafat (author), Gaichuk, Ivan (author), and Safai, Nick M. (author)
Format:: Paper
Publication Date:: 2018
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10863
Notes:: Poster/paper published in proceedings of the American Society for Engineering Education annual conference and exposition, Salt Lake City, Utah. 2018, pages 1-15., Motivating, promoting interest in teaching engineering subjects is always a challenge for undergraduate engineering students especially for junior and lower level students. This approach also brought social awareness to members of the group, as well as tolerance and responsibility. It also emphasized to the students a tolerant and an open-minded world, now and forevermore. A group of multinational, multicultural undergraduate students at Salt Lake Community College, majoring in Civil, Mechanical, Electrical and Computer engineering are working on a project involving vertical farming, hydroponic watering, and making the plant growing process smart. Food and its availability is of major concern in all nations, especially the underdeveloped communities. Students get exposed to different engineering disciplines, and learn how to work in a multicultural team and become socially responsible in an ever increasing connected world. Each student also becomes a teacher to other students at times discussing his specialty and field of engineering.

75. The determinants of cucumber farmers' pesticide use behavior in central Iran: implications for the pesticide use management

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abadi, Bijan (author)
Format:: Online journal article
Publication Date:: 2018-12-01
Published:: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10389
Journal Title:: Journal of Cleaner Production
Journal Title Details:: 205: 1069-1081
Notes:: 13 pages., Via online journal., The investigation of the rising use of pesticides in the Yazd City is a remarkable issue, the respective witnesses on the factors affecting the issue are lacking. For this reason, this contribution was intended to investigate the determinants of the pesticide use behavior (PUB) using the design of sequential-exploratory mixed method in central Iran. In the qualitative phase, verbal data (i.e., pesticide narratives) were collected. The heuristic units of the case study were thematically analyzed using the Atlas.ti software. The obtained results served as the data that were applied to develop the conceptual framework, including grounded concepts. By surveying 306 cucumber farmers, the proposed model was tested using the path analysis in the interface of SPSS and AMOS, indicating the model fits with the data well. The study finds that attitude towards the indigenous knowledge of the pest and disease management forecasts the PUB indirectly by the mediation of attitude, behavioral intention, and PBC. Moreover, large-scale farmers have a better understanding of the usefulness of the IPM. Furthermore, the scientific pesticide knowledge and imitation influence the PUB. Habitual behavior and avarice also have a negative impact on the PUB. In addition, trust has an indirect impact on the PUB via behavioral intention. It is necessary to take policy initiatives to enhance the efficient PUB by (1) establishing a network of indigenous knowledge relevant to the pest and disease management together with the scientific pesticide knowledge, (2) disseminating the innovations that mitigate the impact of pesticides (e.g., Biochar), (3) giving information to farmers so that they are persuaded to make money as much as they fulfill their fundamental needs, change their detrimental habits of pesticide use, and (4) raising the trust in cucumber farmers by establishing a close communication between agricultural experts and cucumber farmers and updating the technical knowledge of agricultural experts in the ground of pest and vector management as well as the use of pesticides.

76. The extent that certain dairy farmer attitudes and behaviors are associated with farm business profitability

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: O'Leary, N.W. (author), Bennett, R.M. (author), Tranter, R.B. (author), and Jones, P.J. (author)
Format:: Journal article
Publication Date:: 2018-12
Published:: Great Britain: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10187
Journal Title:: Journal of Dairy Science
Journal Title Details:: 101(12): 1-18
Notes:: pgs. 11275-11284, Via online journal, The way in which farm managers' attitudes, personality, behavior, values, and sociodemographic characteristics influence farm business performance is, at best, only partially understood. The study reported here expands on this understanding by analyzing the attitudes and personal attributes of 80 dairy farmers in Great Britain in relation to the profitability over 3 yr of their farm businesses. Business goals, temperament, purchasing behavior, and having a growth mindset toward the business were found to be associated with profitability. A linear regression model consisting of 5 variables related to the above was presented that predicts 34% of the observed variation in profitability. Each of these variables were questions related to the participants' personal attitudes or beliefs. Other assessed variables, such as specific husbandry behaviors or practices, or management practices and sociodemographic characteristics, did not warrant inclusion in the final model. These results uniquely contribute to understanding how the attitudes, personality, behaviors, and attributes of dairy farmers are associated with, and thus likely to influence, the profitability of their farm businesses.

77. The most important food labels among online shoppers when shopping for fresh produce

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gumirakiza, Jean D. (author) and VanZee, Sarah M. (author)
Format:: Paper
Publication Date:: 2018-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10412
Notes:: Paper presented at the 2018 Southern Agricultural Economics Association annual meeting in Jacksonville, Florida, February 2-6, 2018. 9 pages.

78. The national, regional and city divide: social media analysis of stakeholders views regarding biological controls. The public reaction to the carp control herpes virus in Australia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mehmet, Mehmet Ibrahim (author), D'Alessandro, Steven (author), Pawsey, Nicolas (author), and Nayeem, Tahmid (author)
Format:: Online journal article
Publication Date:: 2018-12-01
Published:: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10623
Journal Title:: Journal of Environmental Management
Journal Title Details:: 227: 181-188
Notes:: 8 pages., via online journal., Recent research and practice in environmental management suggest sentiment analysis of social media communication can be a useful tool in stakeholder analysis of environmental policy. This is certainly the case when it comes to the controversial use of biological controls in dealing with invasive species. Current numerical scored approaches of sentiment may not reveal the reasons for support or opposition to environmental policies in this and other areas. In this study, we examine how the use of more in-depth analysis based on what key stakeholders say about this issue in media at a national, city or regional geographic level. The analysis reveals quite different reasons for support and opposition to the biological control of carp in Australia, and that within each stakeholder group it is possible for individuals to hold conflicting views and attitudes on this issue. We find that there are concerns at the national and city level about the impact of the virus and mistrust of government and science and that the carp species may be viewed as a valuable resource. Those responding to regional media expressed hope that the virus may lead to the elimination of the carp problem, however, they were more interested in the possible impact on the local environment. The multi-scaled social media analysis of stakeholder views about the potential biological control of carp in Australia demonstrated how social media comments can be used to explore the nuanced and multidimensional nature of community attitudes and preferences.

79. The results are in

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roady, Amy (author)
Format:: Article
Publication Date:: 2018-02-16
Published:: USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09321
Journal Title:: AAEA ByLine
Notes:: 3 pages.

80. Trump's support in farm country remains strong, but eroding

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2018-03-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09403
Notes:: Agri-Pulse via AgriMarketing Weekly. 3 pages.

81. Using a participatory approach to refining and prioritising recommendations for future extension delivery in the Tasmanian dairy industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hall, Alison (author), Turner, Lydia (author), and Kilpatrick, Sue (author)
Format:: Journal article
Publication Date:: 2018
Published:: Australia: Australasia-Pacific Extension Network (APEN)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11210
Journal Title:: Rural Extension and Innovation Systems Journal
Journal Title Details:: 14(2) : 43-52
Notes:: Research effort to refine and prioritize recommendations for future extension and pasture management activities, based on a survey among Tasmanian dairy farmers. Findings led to recommendations involving pasture management training, identifying motivating values of farmers, and requirements for ongoing on-farm support.

82. Using values to communicate agricultural science: An Elaboration Likelihood Model Approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arp, Allison A. (author) and Iowa State University
Format:: Thesis
Publication Date:: 2018
Published:: Ann Arbor: ProQuest
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10473
Notes:: 98 pages., ISBN: 9780438072190, Via ProQuest Dissertations and Theses., This study explored how preexisting values influence attitudes about GMOs and if aligning messages about GMOs with these values would lead to a greater chance of central processing, and subsequently, greater alignment with message-congruent attitudes. Utilizing the Elaboration Likelihood Model as a theoretical foundation, an online experiment was used to measure several values of participants, including altruistic, biospheric and egoistic value orientations as well as agricultural identity. Attitude accessibility and pre- and post-opinions were also measured in order to determine how much of an effect the presented stimuli had on the participants. All participants were presented with a stimulus that either aligned or didn’t align with their self-ranked GMO value-argument. It was found that attitude accessibility, agricultural identity and in some cases a biospehric value orientation were the most important predictors for a number of constructs related to GMO attitudes. In addition, agricultural identity did not correlate with any other value orientation, yet was the strongest predictor of many related attitudes. Future research should continue to explore the complexity of values within agricultural communication contexts and expand the understanding of how agricultural identity influences such outcomes.

83. What unites and divides urban, suburban and rural communities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parker, Kim (author), Horowitz, Juliana Menasce (author), Brown, Anna (author), Fry, Richard (author), Cohn, D'Vera (author), and Igielnik, Ruth (author)
Format:: Research report
Publication Date:: 2018-05-22
Published:: USA: Pew Research Center, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09679
Notes:: Summary of results of a national survey. 8 pages.

84. What's in a name? Survey explores consumers' comprehension of milk and non-dairy alternatives

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyer, Megan (author)
Format:: Online journal article
Publication Date:: 2018-10-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09960
Journal Title:: Food Insight

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