Stearns, Stacey (author / University of Connecticut)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09900
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 20 pages.
This study assesses the communication challenges and opportunities involved in the outbreak of an unknown disease, the Porcine Epidemic Diarrhea virus (PEDv) that severely threatened the United States pork industry in 2013 and 2014. Interviews with 13 individuals directly involved in developing and distributing risk and crisis messages during the outbreak identified four generalizable implications. They featured (1) the advantage of maintaining flexibility in crisis communication planning, (2)the value of audience analysis and message adaptation, (3)the importance of understanding not only what to do, but also why the recommended actions are essential, and (4) the utility of risk/crisis communication and education both prior to and during a crisis event.
McKim, Billy R. (author), Specht, Annie R. (author), Walker, Tegan (author), Walther, David (author), Homeyer, Megan (author), and Guerrero, Mark (author)
Format:
Journal article abstract
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06146
Located in folder with Document No. D06143., Presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20, 2015.
From publisher via online. 1 page., Describes communications plans by the Pear Bureau Northwest. "The freshly redesigned World Pear Day logo provides retailers and consumers with an exciting look that connects to messages of nutritional eating."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07928
Notes:
John L. Woods Collection., Ring binder contains presentation visuals for a proposal and a progress report from Chemonics International, Inc., Washington, D.C., for a project funded by the U.S. Agency for International Development. Pages not numbered.
