Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10840
Notes:
Based on a presentation at the Global Alliance World PR Forum, Toronto, Canada, May 2016. 5 pages., Brief definition of greenwashing in the realm of environment, discussion of risks and dangers in the practice, and guidelines for communicators in developing their environmental communication methods.
Via online from publisher., "The Front Gate" editorial confronts advertising campaign of Burger King based on misleading, inaccurate information about the role of cattle in generating global greenhouse gas emissions.
Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
Opinion article, Via online digital edition. 1 page., Editor speaks to inaccuracies in politicians' descriptions of "farting cows" as a significant factor in greenhouse gas emissions in the U.S.
